Analysis of Front-End Design in New Energy Vehicles Based on Theory of Visual Perception Dynamics

Abstract

This study aims to explore how the distribution of visual forces in the front-end design of new energy vehicles influences the overall image of the vehicle and market preferences, providing theoretical references for designers. The study is grounded in the theory of visual perception dynamics, combined with the semantic differential method, and involves a detailed analysis of the front-end designs of four popular new energy SUVs. It begins by selecting new energy vehicle samples based on user surveys, then establishes a semantic vocabulary, and gathers public impressions of the front-end designs of the four models. These designs are then subjected to an in-depth analysis using the theory of visual perception dynamics to examine the distribution of visual forces. The results indicate that different distributions of visual forces and design strategies can effectively convey various visual impressions of the vehicle, thereby meeting the aesthetic needs of different consumer groups. Dynamic visual effects can be created by combining opposing and ascending forces; power and dominance are conveyed through repeated opposition and the convergence of visual elements; elegance and dignity emerge from a balanced distribution of forces; and stability is reinforced by emphasizing horizontal divergence and shifting the visual center downward. This study provides new perspectives and methods for front-end design in new energy vehicles, with the hope of positively influencing future design practices.