Research on the Localization Path of Art and Design Education in Universities

-- Taking the "Packaging Container Design" Course as an Example

Abstract

This article focuses on the research of the localized education path in art and design education at universities, aiming to explore how to integrate regional characteristics and cultural resources to strengthen the uniqueness and practicality of art and design education at local universities. In the face of intense competition in the job market and diversified demands of regional economies, art and design education at local universities needs to re-examine its educational model, promote the deep integration of professional education with local industries by deeply tapping into regional cultural resources. Taking the educational reform practice of a local university's "Packaging Container Design" course as an example, this paper provides a detailed analysis of the specific implementation strategies for the localized education path, including the localized reconstruction of course content, the innovation and practice of teaching methods, and the construction of a "local community" dynamic mechanism within the teaching system. The research results indicate that the implementation of the localized education path not only effectively enhances students' design innovation capabilities and market competitiveness but also provides strong support for the transformation and upgrading of the local economy. The findings of this paper hold significant implications for promoting the sustainable development of art and design education at local universities and fostering the coordinated development of regional culture and economy.