How to Build a Memorable Night Tourism Experience: A Case of Thousands of University Students Riding Shared Bicycles from Zhengzhou to Kaifeng in Henan Province, China
DOI:
https://doi.org/10.54097/0m6e4t48Keywords:
Night Tourism, Delight, Memorable Tourism Experience, Multi-sensory ExperienceAbstract
The study explores the impact of multi-sensory experiences on memorable night tourism experiences and the mediating effect of well-being. A sample of 393 university students participating in bike riding night tours was surveyed. The finding of Partial Least Squares Structural Equation modeling emphasized the tourist's delight mediating effect between a multi-sensory experience and a memorable night tourism experience. Additionally, this emerging pattern reflects broader shifts in contemporary youth tourism, where innovation in transportation, the appeal of night-time exploration, and strategic destination image marketing converge to create new forms of engagement with cultural and recreational sites. Therefore, the research provides theoretical and practical perspectives for night tourism researchers and practitioners.
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