Research on Optimization of Marketing Strategy Based on Big Data Analysis
DOI:
https://doi.org/10.54097/v8ef8s24Keywords:
Big Data Analysis, Marketing Strategy Optimization, Customer Segmentation, Predictive Analytics, Campaign Optimization, Marketing AutomationAbstract
This research focuses on optimizing marketing strategies through big data analysis. By investigating the specific applications, challenges, and opportunities of leveraging big data in marketing, the study aims to develop a comprehensive framework for integrating data-driven insights into marketing decision-making processes. It examines the impact of big data-driven strategies on key performance indicators (KPIs), including customer acquisition, engagement, and conversion rates. The findings contribute to the development of best practices and frameworks for integrating big data into marketing decisions, providing empirical evidence on the effectiveness of data-driven marketing strategies. This research serves as a practical guide for marketers on effectively leveraging big data analysis to optimize marketing strategies, identifying key success factors and challenges associated with data-driven marketing.
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