Construction and Enhancement of Digital Cultural Tourism Service Performance Evaluation Indicators
-- A Case Study of Bengbu City
DOI:
https://doi.org/10.54097/0mmtcd71Keywords:
Digital Cultural Tourism in Bengbu, Service Efficiency, Evaluation Index SystemAbstract
Digital cultural tourism has become a critical force in promoting local economic development and cultural heritage. Taking Bengbu City as the research subject, and integrating the National Cultural Digitalization Strategy and Anhui Province’s "135" Action Plan, this study employs expert consultation and the Analytic Hierarchy Process to construct a comprehensive evaluation index system for the service efficiency of digital cultural tourism. This system encompasses three core dimensions: technology, organization, and environment, aiming to thoroughly assess the service efficiency of digital cultural tourism in Bengbu City. Through questionnaire surveys and in-depth data analysis, the main factors influencing the service efficiency of digital cultural tourism in Bengbu City are identified. Targeted improvement strategies are proposed to foster the sustainable development of the local economy and culture.
Downloads
References
[1] Yan Lianfu. Cultural and Tourism Integration in the New Era: A New Growth Pole [J]. People's Forum Academic Frontiers, 2019, (11):71-79.
[2] Jin Wugang, Zhao Na, Zhang Yuqing et al. Approaches to Public Service Development for Cultural-Tourism Integration [J]. Library and Information, 2019, (4):53-58.
[3] Zhang Chaozhi, Wang Chuhan, Xu Ding. Evaluation of Cultural-Tourism Integration: Perspectives and Methodologies from the Cultural Atmosphere [J]. Academic Research, 2024, (9):94-101.
[4] Wang Huixian, Yang Bei. Research on Evaluation and Pathways of Digital Empowerment for Cultural-Tourism Integration Capability Maturity: A Case Study of 11 Prefecture-Level Cities in Shanxi Province [J]. Journal of Hubei Minzu University (Philosophy and Social Sciences Edition), 2024, (4),102-115.
[5] Wang Jiaxin. Constructing an Evaluation System for Smart Tourism Public Services in the Context of High-Quality Development [J]. Social Scientist, 2024, (5):96-103.
[6] Zhao Yun, Cheng Yan. Digital Economy Empowers the Integrated Development of Cultural Tourism in Ethnic Regions of Sichuan [J]. Journal of Ethnology, 2023,14(9), pp. 59-66+159.
[7] Cui Fengjun, Xu Ningning, Chen Xufeng. An Empirical Study on the Evaluation Index of Integrated Development of County-level Culture and Tourism [J]. Governance Research, 2022, (5), pp. 93-101+27.
[8] Tang Rui. The Impact and Mechanism of Digital Economy on High-Quality Synergistic Development of Cultural Tourism Industry: An Empirical Study Based on the Yangtze River Delta Region [J]. Advances in Geographical Science, 2024, (10),1929-1942.
[9] Zuo Bing, Liu Yijun. The Configuration of Conditions and Performance in Digital Transformation of Cultural Tourism Enterprises [J]. Business Economics and Management, 2024, (9),76-90.
[10] Wang Ying, Ye Lan, Zhao Ya et al. A Study on Constructing a Maturity Model for Digital Academic Service Capabilities in University Libraries [J]. Journal of University Library Science, 2023, (5), pp. 49-61+68.
[11] Liu Jian, Wang Xiaofei. Construction of an Evaluation Index System for User Satisfaction of University Library Websites Based on Analytic Hierarchy Process [J]. Information Science, 2022, (12),80-87.
[12] Liu Yun, Zhong Yalin, Yang Lijiang. Construction and Empirical Study of an Indicator System for Smart Tourism Development Level Based on AHP-TOPSIS Methodology [J]. Academic Exploration 2024, (2) 132-140.
[13] Zhou Lingyuan, Chen Hongbin. Construction and Empirical Application of Evaluation Index System for Socialized Services in University Libraries [J]. New Century Library, 2023, (8),5-13.
[14] Zhang Yuejie, Zhang Yu. Construction and Application of an Evaluation Index System for Agricultural Ecotourism Development Quality in Northeast China's County-level Regions: Economic Geography [J]. 2024, (3) 1-10.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Academic Journal of Management and Social Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
