Research on the Leadership of Network Public Opinion Prevention and Control in Colleges and Universities

Abstract

With the popularity of the mobile Internet and the arrival of the intelligent era, everyone can become a disseminator of information. This not only significantly enhances the diffusion speed and radiation influence of negative public opinion, but also reflects the lack of leadership of colleges and universities in the prevention and control of online public opinion in emergencies in the new era. Based on the analysis of the different stages of the development of online public opinion, this paper aims at the problem of how to prevent, work and manage public opinion, and reveals the problems existing in the prevention and control of public opinion, such as weak awareness of independent learning, weak awareness of network supervision, lack of coping ability and lack of discrimination ability, and puts forward that leading cadres in the new era should strengthen political leadership, ideological leadership, social appeal and mass organization to effectively deal with the challenges of online public opinion.