Tuhu Car Maintenance - The growth path of an automotive aftermarket leader
DOI:
https://doi.org/10.54097/ajmss.v2i1.5952Keywords:
Automotive aftermarket, Tuhu car maintenance, GrowthAbstract
In 2011, when Tuhu Car Care was established, China began to have a professional "car care e-commerce platform". On 4 August 2020, the Hurun Research Institute released the Hurun Global Unicorn List 2020 and Tuhu was selected. So what is it that makes Tuhu survive in the fierce ten-year market competition? And what challenges will it face in the future?
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References
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