XIAO, Sirui. Community-Driven Marketing in Gaming: A Case Study of Splatoon’s Fan-Organized Content and Brand Impact. Academic Journal of Management and Social Sciences, [S. l.], v. 13, n. 3, p. 105–112, 2025. DOI: 10.54097/xsn57d17. Disponível em: https://drpress.org/ojs/index.php/ajmss/article/view/32582. Acesso em: 20 aug. 2026.