PING, Dingning. The Impact of Crisis Response Decision-Making Chains on Brand Recovery: The Case of Zara. Academic Journal of Management and Social Sciences, [S. l.], v. 13, n. 3, p. 319–325, 2025. DOI: 10.54097/0tsgk250. Disponível em: https://drpress.org/ojs/index.php/ajmss/article/view/32636. Acesso em: 27 apr. 2026.