ZHONG, Ai. Performing Authenticity Across Cultures: A Comparative Study of Influencer Marketing on TikTok and Douyin. Academic Journal of Management and Social Sciences, [S. l.], v. 13, n. 3, p. 837–844, 2025. DOI: 10.54097/n12e4281. Disponível em: https://drpress.org/ojs/index.php/ajmss/article/view/33206. Acesso em: 21 jun. 2026.