ZHANG, Jiayu; HUANG, Chi. Sustainable Branding of Host Cities: Lifecycle Management and Strategic Governance of Mega-Sporting Events: -- A Case Study of Chengdu 2025 World Games. Academic Journal of Management and Social Sciences, [S. l.], v. 14, n. 3, p. 71–75, 2026. DOI: 10.54097/ds16g182. Disponível em: https://drpress.org/ojs/index.php/ajmss/article/view/34020. Acesso em: 13 may. 2026.