Cai, Shuo. “A Study of Marketing Strategies for Mid-To-High-End Hotels Based on PESTEL And SWOT Analysis-Taking Atour Hotel As an Example”. Academic Journal of Management and Social Sciences 13, no. 3 (December 30, 2025): 326–331. Accessed July 29, 2026. https://drpress.org/ojs/index.php/ajmss/article/view/32637.