Media Transformations in People’S Daily Lives Against the Background of Media Convergence in The AI Era
Presenting "Generation Z" as an Example of The Behaviour in Connecting with Mass Media and Online Platform Content.
Keywords:AI Era, Gen Z, Media transformations, People ‘daily lives, Media convergence.
This research is concerned with the transformation paths of traditional media in the context of the continuous development of media convergence, especially in how Artificial Intelligence Generated Content (AIGC) (Shine, 2023) affects people’s daily lives. This project will analyze and discuss the emergence of VR, AR, AI/AIGC and other new technologies, as well as how to inject new kinetic energy and new ideas into the transformation of traditional media types in the new media era and improve the media industry chain. What is the recent status of these new media forms (especially AI) and what issues need to be discussed? What impact does the process of media transformation from traditional media to new media have on people's daily lives? This paper will use Generation Z (News Stanford, 2022) as a sample for the research since it is a generation that grew up with the Internet. Generation Z grew up in an environment with exposure to smart terminal equipment and is extremely susceptible to the influence of Internet media. They connect to media information with their personal subjective tendencies which often have an important impact on their values, life attitudes and behavior patterns. Generation Z is also a mid-end force in the media industry for the next ten years. Therefore, it is of social research value to analyze the behavior of Generation Z users who use mainstream media and publish content on social platforms.
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