Media Transformations in People’S Daily Lives Against the Background of Media Convergence in The AI Era

Presenting "Generation Z" as an Example of The Behaviour in Connecting with Mass Media and Online Platform Content.

Authors

  • Elin (Yiling) Wu

DOI:

https://doi.org/10.54097/ajst.v7i1.11187

Keywords:

AI Era, Gen Z, Media transformations, People ‘daily lives, Media convergence.

Abstract

This research is concerned with the transformation paths of traditional media in the context of the continuous development of media convergence, especially in how Artificial Intelligence Generated Content (AIGC) (Shine, 2023) affects people’s daily lives. This project will analyze and discuss the emergence of VR, AR, AI/AIGC and other new technologies, as well as how to inject new kinetic energy and new ideas into the transformation of traditional media types in the new media era and improve the media industry chain. What is the recent status of these new media forms (especially AI) and what issues need to be discussed? What impact does the process of media transformation from traditional media to new media have on people's daily lives? This paper will use Generation Z (News Stanford, 2022) as a sample for the research since it is a generation that grew up with the Internet. Generation Z grew up in an environment with exposure to smart terminal equipment and is extremely susceptible to the influence of Internet media. They connect to media information with their personal subjective tendencies which often have an important impact on their values, life attitudes and behavior patterns. Generation Z is also a mid-end force in the media industry for the next ten years. Therefore, it is of social research value to analyze the behavior of Generation Z users who use mainstream media and publish content on social platforms.

Downloads

Download data is not yet available.

References

Zhu shenshen. (2023, January 30). AIGC shares surged in China with ChatGPT and similar applications on the rise. Shine. https://www.shine.cn/biz/tech/2301305645/

University, S. (2022b, January 3). What to know about Gen Z. Stanford News. https://news.stanford.edu/2022/01/03/know-gen-z/

Borowiec, S. (2016, March 9). Google’s AlphaGo AI defeats human in first game of Go contest. The Guardian. https://www.theguardian.com/technology/2016/mar/09/google-deepmind- alphago-ai-defeats-human-lee-sedol-first-game-go-contest

Silver, Schrittwieser, Simonyan, Antonoglou, Huang, Guez, Hubert, Baker, Lai, Bolton, Chen, Lillicrap, Hui, Sifre, Driessche, van den, Graepel, & Hassabis. (2017, October 19). Mastering the game of Go without human knowledge. Nature, 354–359. https:// www.nature.com/articles/nature24270

OpenAI. (2022, November 30). ChatGPT: Optimizing language models for dialogue. OpenAI. https://openai.com/blog/chatgpt/

Wittenstein, J. (2023, February 1). Is chatgpt publicly traded? AI stocks to watch. Bloomberg. https://www.bloomberg.com/news/articles/2023-02-01/chatgpt-unleashes-stock-trader-stampede-for-everything-ai#xj4y7vzkg

Ai Group. (2023)Global economic forecasts - January 2023. https://www.aigroup.com.au/ resourcecentre/research-economics/economics-intelligence/2023/global-economic- forecasts-january-2023/

Capoot, A. (2023, February 7). Microsoft CEO Nadella calls A.I.-powered search biggest thing for company since cloud 15 years ago. CNBC. https://www.cnbc.com/2023/microsoft-ceo- satya-nadella-calls-ai-search-biggest-thing-in-15-years.html

Katz, E. (1957). The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. The Public Opinion Quarterly, 21(1), 61–78.

Weimann, G. (1982). On the importance of marginality: One more step into the two-step flow of communication. American Sociological Review, 47(6), 764–773. https://doi.org/ 10.2307/2095212

Eldridge, A. (2022). Gen Z. In Encyclopedia Britannica. https://www.britannica.com/topic/Generation-Z

Stanford University. (2022b, January 3). What to know about Gen Z. Stanford News. https:// news.stanford.edu/2022/01/03/know-gen-z/

Monali. (2023, March 14). YouTube statistics 2023: Users, growth & facts. New Vision Theatres. https://www.newvisiontheatres.com/youtube-statistics

(N.d.-a). https://www.tellerreport.com/news/2023-03-10-youtube---the-video-giant-that-launched-the-%22zoo%22.Bkg4u3xtyh.html

YouTube global advertising revenues per quarter 2023. (n.d.). Statista. Retrieved August 9, 2023, from https://www.statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/

Winograd, T. (2006). Shifting viewpoints: Artificial intelligence and human–computer interaction. Artificial Intelligence, 170(18), 1256–1258. https://doi.org/10.1016/j.artint.2006.10.011

Strömbäck, J. (2008). Four phases of mediatization: An analysis of the mediatization of politics. The International Journal of Press/Politics, 13(3), 228–246.

Mach, K. J., Reyes, R. S., Pentz, B., Taylor, J., Costa, C. A., Cruz, S. G., Thomas, K. E., Arnott, J. C., Donald, R., Jagannathan, K., Kirchhoff, C. J., Rosella, L. C., & Klenk, N. (2021). News media coverage of COVID-19 public health and policy information. Humanities and Social Sciences Communications, 8(1), 1–11. https://doi.org/10.1057/s41599-021-00900-z

Weitemeyer, J. (n.d.). Statista. Statista. Retrieved August 9, 2023, from https://www.statista.com/page/covid-19-coronavirus

Weitemeyer, J. (n.d.-a). Statista. Statista. Retrieved May 9, 2023, from https://www.statista.com/page/covid-19-coronavirus

Department of home affairs website. (n.d.). Department of Home Affairs Website. Retrieved May 9, 2023, from https://www.homeaffairs.gov.au/about-us/our-portfolios/multicultural-affairs/about-multicultural-affairs/our-policy-history

Services, D. of S. (n.d.). The multicultural access and equity policy guide. (https://www.homeaffairs.gov.au/mca/PDFs/multicultural-access-equity-policy-guide.pdf)

Corporate, S. (2020, March 4). Our history. SBS Corporate. https://www.sbs.com.au/aboutus/our-history

Mulder, P. (2022, March 7). Lasswell Communication Model? A linear model. Toolshero. https:// www.toolshero.com/communication-methods/lasswell-communication-model/

Downloads

Published

17-08-2023

Issue

Section

Articles

How to Cite

Media Transformations in People’S Daily Lives Against the Background of Media Convergence in The AI Era: Presenting "Generation Z" as an Example of The Behaviour in Connecting with Mass Media and Online Platform Content. (2023). Academic Journal of Science and Technology, 7(1), 104-108. https://doi.org/10.54097/ajst.v7i1.11187

Similar Articles

1-10 of 564

You may also start an advanced similarity search for this article.