The Innovation of Clothing Marketing Strategy Integrating Sichuan Yi Ethnic Costume Culture

Authors

  • Di Zhang

DOI:

https://doi.org/10.54097/ajst.v8i1.14155

Keywords:

Sichuan Yi Nationality; Dress Culture; Marketing Strategy; Marketing Innovation.

Abstract

 Yi nationality clothing is the splendid flower of Yi nationality. The Yi costume of Liangshan is a microcosm of the historical development of Liangshan, and also a deep-seated cultural symbol. It is an important carrier for tracing ancestors, storing culture, recounting ancient records and inheriting tradition. It has been called "the living fossil of national art" by many scholars and historians. This paper examines the market strategy of Sichuan Yi nationality clothing market in detail based on the theoretical and practical research. Then work out a set of scientific and effective marketing strategy. This has played a positive role in the healthy development of the minority clothing industry in Sichuan.

Downloads

Download data is not yet available.

References

Gao Zihan, Chen Jinsong. Study on the artistic characteristics of Yi Costume -- Comment on the Historical Geography of Yi Costume Culture in Southwest China. Shanghai Textile Science and Technology, Vol. 49(2021) No.5, p.24-29.

Zhou Wen, Chen Lu, DU Jiacan. Study on the shape and structure characteristics of Liangshan Yi women's blouse. Silk, Vol. 59(2022) No.2, p.107-112.

Song Zixue. Research on the application of ethnic elements of Liangshan Yi nationality in contemporary meticulous figure painting. Comedy World: Middle, Vol. 5 (2023) No.1, p.123-125.

Chen Juan. The application practice of Yunnan Yi costume elements in modern dress design. Popular Arts: Science Education Research, Vol. 10(2021) No.3, p.47-48.

Zhang Ting. Yi Costume Design from the perspective of Modern Fashion, Vol. 5 (2021) No.12, p.176-177.

Wang Tingting, Wang Yi. Analysis of costume culture in the Yi epic Meige. Western Leather, Vol. 45(2023) No.2, p.126-129.

Wang Shuhui, Zhang Chengyi. Analysis on the application of traditional Yi costume color. Fashion Designer, Vol. 7(2021) No.4, p.85-90.

Shi Yi. Clothing style characteristics and aesthetic changes of the Yi Samei people in Kunming. Footwear Technology and Design, Vol. 5(2022) No.6, p.18-20.

Chu Simin, Hong Yue. Research on the application of national costume colors in children's popular science creative products. China Packaging, Vol. 42(2022) No.8, p.63-66.

Downloads

Published

21-11-2023

Issue

Section

Articles

How to Cite

Zhang, D. (2023). The Innovation of Clothing Marketing Strategy Integrating Sichuan Yi Ethnic Costume Culture. Academic Journal of Science and Technology, 8(1), 166-170. https://doi.org/10.54097/ajst.v8i1.14155