Research on Supermarket Layout Optimization based on SLP and AHP-FCE

Abstract

The layout of a supermarket directly impacts customers' shopping experiences and operational efficiency. A well-designed layout facilitates smooth shopping experiences for customers while enhancing the operational efficiency and profitability of the supermarket. With the impact of e-commerce on traditional retail, redesigning supermarket layouts holds significant importance. This paper takes the layout planning of M Supermarket as a case study. It begins with on-site inspections and the creation of a floor plan. Subsequently, random surveys are conducted with customers who have completed their shopping. Instead of traditional SLP using the flow of goods, customer foot traffic is considered to refine non-logistical factors, resulting in relative position maps and feasible supermarket layout proposals. Finally, the effectiveness of both old and new layout schemes is evaluated using the AHP-fuzzy comprehensive evaluation method.