Traditional TV Media + Live Streaming: A New Media Marketing Approach of Traditional TV Media in the 5G and Live Streaming Era
DOI:
https://doi.org/10.54097/ajst.v5i3.7732Keywords:
Traditional TV Media, Live Streaming, New Media.Abstract
In the new media era, a host of new media are emerging, which are profoundly changing the landscape of media communication. Correspondingly, traditional TV media are encountering formidable challenges in the era of 5G and live streaming, which has led to audience loss and a decline in market share. With this in mind, the present article develops a new marketing approach of "Live Streaming + Traditional TV Media" to help traditional media to deal with various challenges and utilize their advantages in the new era. The article also offers recommendations for implementing this novel marketing approach.
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