A Study on the Importance of Effective Communication in the Management Process of A Company

: Communication is the most common way of connecting people. As an organisational cell of society, communication in enterprise management determines whether this enterprise system can function properly. However, there are currently many barriers to communication in enterprise management. With the development of the times and the entry of a new generation of young people with a greater sense of autonomy into the workplace, new challenges are posed to effective communication in enterprise management. This paper analyses the concept of effective communication, analyses the current barriers to effective communication in enterprises and then proposes strategies for effective communication.

Secondly, effective communication enables members to be listened to, their needs to be responded to and their wisdom to be used, thus creating a lasting sense of responsibility for the company and maintaining a long-lasting enthusiasm for their work. In terms of Maslow's Hierarchy of Needs, effective communication not only satisfies members' survival needs but also their need to be respected and to realise their self-worth. Thirdly, effective communication can eliminate misunderstandings between departments, facilitate the building of an atmosphere of unity in the company, and promote the tacit understanding of mutual cooperation between departments. Fourthly, once the company has formed a humanistic atmosphere of effective communication, it will also make the partners feel like a spring in their cooperation with the company, thus increasing their trust in the company and enhancing their desire to cooperate with the company.
One is control. In modern enterprise management, only by continuously strengthening internal and external communication can employees clearly know the guidelines, policies and the current situation facing the enterprise, and can give more understanding to the decisions of the enterprise managers, so that they can better implement the policies and better implement the decisions [2]. The formulation of objectives and the completion of plans in the enterprise need to be conveyed through effective communication, and managers can always use various communication channels and appropriate communication methods to communicate and control when they notice that the behaviour of members is biased, so as to ultimately achieve a win-win situation for the enterprise and the employees.
Secondly, motivation. Full and sincere communication between managers and members can make employees feel that they are cared for by the organisation and managers, thus creating a sense of loyalty to the company and enhancing the initiative and enthusiasm to work for the company. At the same time, management and members in the work, if there is no adequate communication, generally each other are not quite clear what each other is doing, what they want, so communication can help both sides understand each other information, grasp the necessary dynamics, timely problem solving, so as to achieve the effect of motivating employees.
Third, emotional interaction. Work process, between employees, between the upper and lower levels, there is a difference of opinion, the management of the situation will not happen from time to time, if both sides can hold the matter not the person, in line with the principles of problem solving, in line with the principles of the development of the organization to take the initiative to communicate, will inevitably achieve mutual understanding, the generation of benign emotional interaction, which is precisely the staff more concerned, more important feeling.
Fourth, the exchange of information. New and old, work handover, work innovation, etc. need to pass information through communication exchange, there is practical evidence that adequate and effective communication helps the exchange and transfer of information, and the exchange and transfer of information will help to improve the efficiency of enterprises. Therefore, it is no exaggeration to say that in a highly efficient and vibrant enterprise, internal communication, interdepartmental communication, and the common knowledge of the sweet and bitter for the achievement of corporate goals, in which communication plays a decisive and important role.
with the eyes, asking questions with the mouth, thinking with the brain and feeling with the heart. Listening helps us to understand the true intentions of the other person. The reality is that it is human nature to want to talk about ourselves when communicating, so listening is the most neglected aspect of communication. A manager who values listening will consciously focus his or her attention on the content of the conversation, facial expressions, tone of voice, and will do his or her best not to interrupt the conversation or make decisions too quickly and subjectively. For managers, listening is not only about understanding the message, it is also a process of emotional exchange.
As a good leader, you should first of all be an excellent listener. In reality, it is not difficult to find that any subordinate, when expressing his opinion, will have the feeling of being respected if he is consciously listened to and greatly understood and approved by the other party.

Mastering speaking skills
Talking is the main way in which most communication occurs, so much so that when it comes to communication people unconsciously think about improving their speaking skills, their ability to express themselves and their ability to make speeches. The way in which you express yourself and how accurately and clearly you express yourself is indeed also an important part of the process. Managers and employees when speaking, pay attention to their tone, intonation, accent, the way of expression, attitude, if the other party feels obviously strong, impatient, will produce resentment, unwilling to accept your point of view; as far as possible to use concise, simple, direct language to express; if you perceive that the other party has bad emotions generated, pay attention to the appropriate time to stop or change the subject. When talking, also pay attention to the appropriate pause after the expression to allow the other party to express their views. It is also important to be aware of the importance of appropriate body language such as eyes and gestures in the communication.

Respect and allow for differences of opinion
Many managers will openly express on different occasions that they welcome employees to put forward their opinions and suggestions through different channels and means, but in fact, many managers do not like to accept employees who disagree with them, and in serious cases, they may even become dissatisfied. In the long run, employees dare not and do not want to put forward their opinions and suggestions again, and they no longer care about the problems of the company. Therefore, managers should consciously change this idea and practice, to have the courage to encourage employees and the sense of responsibility for the enterprise [4]. In Maslow's hierarchy of needs theory, human needs are divided into physiological, security, love and belonging, respect, self-actualisation, etc., and in the management of enterprises to open up the way, respect and allow the existence of different views can precisely make employees feel recognized, and then meet the need for respect. Therefore, truly sincere and genuine respect and allow the existence of different opinions, but will strive to win the support of employees. 4.2.6. Be good at finding and creating the right environmental conditions There are many factors that affect communication, and the environment is one of them. The right environmental conditions, timing and occasion will affect whether communication can be carried out smoothly and whether communication effects can be achieved. Therefore, attention should be paid to finding and creating the right environment for communication, the choice of communication methods, the choice of communication locations, etc.

Establishing a dedicated corporate communications department
Corporate communication involves both internal and external aspects of the organisation, so if necessary, consider setting up a department responsible for managing internal and external communication to ensure that communication objectives are met. This department can take on the role of spokesperson, responsible for coordinating internal and external communications, issuing policies and regulations, providing explanations, etc.; developing systems and rules relating to communications; planning, organising, leading and controlling corporate management communications; monitoring the effectiveness of internal and external communications in real time and providing timely feedback and reflections; and proposing countermeasures for improvement [5].

Establishment and continuous innovation of communication mechanisms
Communication efficiency is inseparable from the establishment, operation and innovation of institutional mechanisms, and the development of information and network technology nowadays provides the conditions and basis for continuous innovation. Enterprises can innovate their communication mechanisms accordingly, using new, fast, efficient and acceptable channels such as QQ, MSN, mobile phone WeChat and management information platforms to strengthen communication at all levels and in all areas. Of course, as communication methods and channels continue to innovate, it is also important to recognise that traditional communication methods and channels remain powerful and important, and that meetings, discussions and interviews can be used simultaneously. John Naisbitt (the famous American futurist) once said: "The competition of the future will be a competition of management, and the focus of the competition will be on effective communication between the members of each social organisation and their external organisations." People, or rather a team of people who can work together as a team and have a strong fighting spirit, constitute the core element of a company, and the creation of a work team cannot be achieved without sincere and effective communication, which helps to break down the barriers between managers and employees, and then helps to increase the competitiveness and cohesion of the company.