Research Progress and Prospect of Micro-tourism Scenarios


  • Ke Zhao



Micro-tourism, Tourism Scene, Literature Review.


 At present, micro-tourism in China is in the stage of rapid development. In this paper, keywords such as "micro-tourism", "micro-tourism scene" and "tourism scene" are retrieved to sort out their concepts, dimensions and relationships with other variables. The research finds that at present, there is no clear and unified concept of micro-tourism, and there are few researches on micro-tourism scenarios, which are not clearly distinguished from tourism scenarios. Besides, there are more qualitative researches and less quantitative researches, which mainly focus on the industrial development, organizational form, cultural tourism industry integration and other aspects of micro-tourism. Therefore, the study suggests that the concept of micro-tourism scene should be clarified in the future, mathematical statistics and empirical analysis should be strengthened, and the micro-tourism experience of tourists and residents and its influencing factors should be explored, so as to provide theoretical support for better construction of micro-tourism scene.


Download data is not yet available.


Shen ML, “To the sun is not far from the sun in a daze:Urban white- collar choice weekend “micro tourism,” .Xinmin Evering News,2011-05-02 (A02).

Jia YF, "Micro era tourism requires micro planning,” .China Tourism News, 2012-02-13 (3).

Xiong LR, and Zhang WJ, “A new form of urban tourism from the view of’micro tourism’,”. China Tourism News,2013-08-23 (the 11thEdition).

Lv Y, and Zhou L,” Simple analysis of’micro tourism’ for Gu Lou District in Nanjing city ,”. China Tourism News, 2013-12-13 (11).

Hu HS,”Tourism micro:Concept and countermeasure question,”Tourism Forum,vol.6,no.5, pp.1-5,2013.

Zhao HL, “A research review on micro tourism,”Journal of Sichuan University of Science &Engineering:Social Sciences Edition,vol.29,no.5, pp.73-80,2014.

Han JH , “The development and practice of the micro tourism products of the’Tang Island Bay’and the suggestions ,”. China Turism News, 2015-02-04 (11).

Wang KL, and Gong Y, “Micro Tourism Effect: the Quality Representation of True and Deep Integration of Culture and Tourism ,” China Travel News,2021-10-29(003).

WANG NJ, ”Constructing a Multi-dimensional Framework of Micro-tourism,”.Tourism Tribune, vol.31, no.12, pp.115-125,2016,31(12),pp.115-125,Dec,2016.

Bitner,M.J, “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” Journal of Marketing, vol.56, no.2, pp.57-71,1992.

Baker J, and Grewal D, “Parasuraman A. The influence of store environment on quality inferences and store image,”. Journal of the academy of marketing science,vol.22,no.4,pp.328-339,1994.

Arnould, E.J, Price, L.L. and Tierney P. “Communicative Staging of the Wilderness Servicescape,” The Service Industries Journal , vol. 18, no.3 ,pp.90-115,1998.

Ezeh C, and Harris L C. “Servicescape research: a review and a research agenda,” The Marketing Review , vol.7, no.1, pp.5 9-78, 2007.

Babin .B.J and Attaway J.S., “Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer,” Journal of Business Research ,vol.49,no.2, pp.91-99,Aug.2000.

Ezeh C, and Harris L C. “Servicescape research: a review and a research agenda,” The Marketing Review , vol.7, no.1, pp. 59-78, Mar.2007.

LEE Y K, LEE C K, and LEE S K, et al. “Festivalscapes and patrons’ emotions, satisfaction, and loyalty,” Journal of Business Research , vol.61,no.1,pp.56-64,Jan.2008.

BRUWER J. “Service quality perception and satisfaction: buying behavior prediction in an Australian festivalscape,” International Journal of Tourism Research ,vol16,no.1,pp.76-86, Jan.2014.

KWORTNIK R J. “Shipscape influence on the leisure cruise experience,” International Journal of Culture, Tourism and Hospitality Research , vol.2,no.4,pp.289-311,Oct.2008 .

DHURUP M, MOFOKA M A. “A factor analytical study of the dimensions of sportscapes in selected soccer stadia in Gauteng, South Africa,” African Journal for Physical Health Education Recreation & Dance , vol.17, no.1, pp.156-171, Apr.2011.

COX J ,”The Importance of Streetscapes and Servicescapes in Tourist Shopping Villages: A Case Study of Two Arizona Communities,” M.S.thesis,Community Resources and Development, Arizona State University, Phoenix, American, 2013.

WU J,“Cultural Dynamics:A New Thinking of Interpreting Urban Development and Transformation,”Journal of Beijing Administrative College,no.04, pp,10-17,Jul.2017.

Li Yunpeng,“Big data applications driven by tourism scenarios,” Tourism Tribune,vol.32,no.09,pp.4-6, Sept.2017.

ZHANG H, XU H. “A structural model of liminal experience in tourism,” Tourism Management , vol.71, pp.84-98, Apr. 2019.

Liu DX,Li QL,”Research on the Ideas of Creating Night Tourism Scenes from the Perspective of Experience Economy,”West Forum on Economy and Management , vol.32, no.05, pp.71-79, Dec,2021.

Zhang H,and Xu HG,“The Effects of Tourscape and Destination Familiarity on Tourists’ Place Attachment , ”Tourism Tribune , pp.1-16, Jul.2020.

He XR,and Li Siqin,”On the Evaluation of Science and Technology Application in Tourism Scenes——Take Hunan Provincial Museum as an Example,” Journal of Sichuan Tourism University ,vol.02, pp.40-45,Mar.2020.

Chen XX, “The Impact of Customer Experience on Customer Satisfaction from the Perspective of Service Scenarios,”Modern Business , no.29, pp.27-30, Oct.2020.

Sun YF,and Gao T,”A Study on How Service Scenes in Theme Restaurants Develop Guests' Loyalty,”Journal of Taiyuan University(Social Science Edition) ,vol.21, no.02, pp.62-69, Apr.2020.

Wen QJ,“A Study on the Impact of B&B Service Scenes on Customers' Willingness to Stay Again——Mediating Role of Accommodation Experience and Moderating Role of Customer Involvement,” M.S.thesis,Tourism Management ,HuaQIao Univ., Quan Zhou, China,2020.

Li ZF,“An Analysis of Tourism Scene and Folk Culture: A Case Study of Lisu People Folk Culture Tourism village in Lijiang City,” Tourism Overview ,no.12, pp.129-130, Jun.2015.

Mu GMi,“Scenes,folk- customs and cultural identity: A case study of the Spring Festival market in Tianjin Old Culture Street,” Journal of Yunnan Minzu University(Social Sciences) , vol.32, no.03, pp.83-92, May.2015.

Yan LY,”Mirror of the Virtual and the Real: The Construction of Tourist Scenes in the Experience of Culture,” Arts Criticism ,no.12, pp.19-24, Dec.2018

Liao XY, “Local Literature and Micro Tourism Development,” Journal of Shaoguan University ,vol.42, no.10, pp.92-95, Oct.2021.

Guo WW,Zeng WF,and Jian XD,”Information Interaction Design of “Micro-Tourism” Cloud Broadcasting APP Based on User Experience,” China Computer & Communication , vol.31, no.19, pp.121-123, Oct.2021.

Liang JR ,and Mao JF,“Research on Product Innovation of ‘Micro tourism’ in Shenyang based on College Students,” Tourism Overview ,no.07, pp.131-134+138, Apr.2021.

Cheng Ke,“Micro-tourism-driven Countermeasures for Rural Tourism Revitalization under the Background of Regional Tourism,” ,no.07, pp.15-17, Mar.2020.



31 July 2022

How to Cite

Zhao, K. (2022). Research Progress and Prospect of Micro-tourism Scenarios. Frontiers in Business, Economics and Management, 4(3), 15–18.