Development and Innovation of MICE Tourism in China in the Context of the Belt and Road Initiative
Keywords:MICE Tourism, The Belt and Road, Development; Innovation.
MICE tourism is a prominent part of research on tourism in China. The implementation of the Belt and Road Initiative has pointed out a new direction for the fusion and upgrading of the convention & exhibition industry and tourism in China, making MICE tourism expected to go global, integrate into China’s overall strategic consideration system and usher in the opportunity to go international. In this paper, a brief definition of MICE tourism is given, and the value, challenges and innovation path for MICE tourism in the context of the Belt and Road Initiative are systematically analyzed.
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