Development and Innovation of MICE Tourism in China in the Context of the Belt and Road Initiative

Authors

  • Jie Zhang

DOI:

https://doi.org/10.54097/fbem.v4i3.1047

Keywords:

MICE Tourism, The Belt and Road, Development; Innovation.

Abstract

MICE tourism is a prominent part of research on tourism in China. The implementation of the Belt and Road Initiative has pointed out a new direction for the fusion and upgrading of the convention & exhibition industry and tourism in China, making MICE tourism expected to go global, integrate into China’s overall strategic consideration system and usher in the opportunity to go international. In this paper, a brief definition of MICE tourism is given, and the value, challenges and innovation path for MICE tourism in the context of the Belt and Road Initiative are systematically analyzed.

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References

Jin Xu,Xu Jin,Ruhanen Lisa,Solnet David J.. Analysis of The MICE Tourism Research in China in the Last Twenty Years[J]. IOP Conference Series: Earth and Environmental Science, 2020, 608(1).

Rojas Bueno Alberto,Alarcón Urbistondo Pilar,del Alcázar Martínez Benjamín. The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation[J]. Journal of Convention & Event Tourism,2020,21(3).

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Published

31 July 2022

How to Cite

Zhang, J. (2022). Development and Innovation of MICE Tourism in China in the Context of the Belt and Road Initiative. Frontiers in Business, Economics and Management, 4(3), 22–24. https://doi.org/10.54097/fbem.v4i3.1047

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Section

Articles