Analysis of the Development Strategies of Commercial Banks Under the Background of The Internet Banking

Take Chinese Rural Banks as An Example

Abstract

In the context of the rapid development of Internet finance, the development of commercial banks in China is faced with the dilemma of decreasing the increasing number of audience and the benefit level, these characteristics are particularly obvious in rural banks, Rural Banks as one of the most important financial channels to promote the development of rural economy, accounting for about 36% of the total number of banking financial institutions, so explore the traditional rural Banks in our country, to provide reference value for the development of rural Banks in China, to promote the sustainable development of rural Banks, provides the reference value and enrich the theory of rural financial research system blank, provides the sustainable development of banking practitioners, for the further development of rural financial provides a more sufficient basis.