Intercultural Communication Dilemma and Countermeasures in International Trade


  • Jiaxuan Zhang



International trade, Intercultural, Communicative dilemmas.


The aim of this paper is to explore the challenges and coping strategies of cross-cultural communication in international trade. Firstly, we introduce the importance and challenges of international trade, including business opportunities and risks. Then, we delve into several key aspects of cross-cultural communication challenges, including language barriers, cultural differences, and communication misunderstandings. In terms of coping strategies, we propose methods such as cross-cultural training, cultural sensitivity cultivation, and establishing effective communication mechanisms. These coping strategies aim to help businesses overcome challenges, build good cooperative relationships, and improve the effectiveness of international trade. Lastly, we emphasize the significance of this research and suggest future research directions, encouraging further exploration and improvement of international trade practices under cross-cultural communication challenges. Through the study presented in this paper, we can better understand and address the challenges of cross-cultural communication in international trade, enhancing the competitiveness and international cooperation capabilities of businesses.


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How to Cite

Zhang, J. (2023). Intercultural Communication Dilemma and Countermeasures in International Trade. Frontiers in Business, Economics and Management, 10(3), 114–118.