On Cultural Differences in Business Negotiation


  • Haixia Huang




Business Negotiation, Cultural Differences, Customs and Habits, Cultural Etiquette.


With the rapid development of global economic integration, business exchanges between domestic and foreign enterprises are becoming more and more frequent. Due to cultural differences, the way of business negotiation has also changed a lot. As a form of interpersonal communication, business negotiation inevitably involves the communication methods of different countries, different nationalities, different social and cultural backgrounds and etiquette cultures, thus producing very rich business negotiation methods. How to better achieve the expected effect of business negotiations with different cultural backgrounds, then correctly deal with the conflict points of different cultural differences will become one of the key factors in business negotiations, which deserves the attention of all business people.


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How to Cite

Huang, H. (2023). On Cultural Differences in Business Negotiation. Frontiers in Business, Economics and Management, 10(3), 136–139. https://doi.org/10.54097/fbem.v10i3.11465