Service Quality and Influencer Effect on Tourism Economy

Authors

  • Ruolin Pang

DOI:

https://doi.org/10.54097/a4rjrz46

Keywords:

Network publicity effect, Service quality, Tourism economy.

Abstract

Firstly, the importance of tourism economy and the current development status of tourism economy in China are analyzed, and then the purpose of people's travel is analyzed to find the measures that need to be taken to realize these needs of people. After that, taking Litang as an example, the economic benefits brought to Litang by the Netflix effect are analyzed. Combining the two aspects to come up with the conditions needed for a successful scenic spot. Using those suggestion in the actual situation of Laoshan Scenic Area, this article will propose some plans to improve Laoshan Scenic Area, so as to make Laoshan Scenic Area obtain higher economic benefits.

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References

Jiang, C., Phoong, S. (2023). A ten-year review analysis of the impact of digitization on tourism development (2012-2022). Humanities & Social Sciences Communications, 10(1).

Santi, R., Nesta, A., Adinda, P.A. (2021). Using Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia. Journal the Winners, 22(2): 173-182.

Jun, G. (2021). Research on the marketing innovation of “live + short video” in the culture and tourism industry in we media era. E3S Web of Conferences, 251.

Shimaa, S. (2020). Novel features of interactive augmented reality advertisements and its effect on stimulating user engagement: Study of Egyptian tourism advertising. Journal of Architecture, 5.

Alonazi, B.S., Hassan, T.H., Abdelmoaty, M.A., et al. (2023). Tourist behavior in the cruise industry post-COVID-19: An examination of service quality, corporate image, and intentions to pay and revisit. Sustainability, 15(11).

Huang, X., Wang, J., Wang, Z. (2023). Experimental study on the influence of virtual tourism spatial situation on the tourists' temperature comfort in the context of metaverse. Frontiers in Psychology, 13.

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Published

03-02-2024

Issue

Section

Articles

How to Cite

Pang, R. (2024). Service Quality and Influencer Effect on Tourism Economy. Frontiers in Business, Economics and Management, 13(2), 28-30. https://doi.org/10.54097/a4rjrz46