Study on the Construction of New Tea Drinking Consumption Space under the Symbolic Perspective

Huayi Zhao; Li Kong

doi:10.54097/ajaexm15

Authors

Huayi Zhao
Li Kong

DOI:

https://doi.org/10.54097/ajaexm15

Keywords:

Symbolic consumption; new-style tea drink; consumption space.

Abstract

Under the dual background of urbanization and socialization, along with the rapid development of social media, the consumption orientation of China's consumer groups presents diversified characteristics, and new-style tea drinks are an important part of them. In this paper, we study the spatial production and business model of new-style tea drinks, and explore the construction of new-style tea drink consumption space under the symbolic perspective.

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