Study on Financial Fraud Based on the GONE Theory: A Case Study of Luckin Coffee

Abstract

With the vigorous development of the capital market, the number of financial fraud incidents exposed at home and abroad has been increasing, which has brought serious losses to the interests of the majority of investors, and has also posed a threat to the steady development of the market economy. This paper takes Luckin Coffee as a case study and analyzes the financial fraud of Luckin Coffee through the comprehensive use of literature and statistical analysis methods. With the help of the GONE theoretical framework, this paper comprehensively analyzes the financial fraud of Luckin Coffee from the four dimensions of greed, opportunity, need and exposure. In addition, this article also puts forward specific suggestions on how to prevent financial fraud in listed companies. These enlightenments are intended to provide useful references for enterprises in the same industry to seek a balance between capital expansion and sound operation, so as to promote the sustainable and high-quality development of enterprises.