AI Empowered Personalized Digital Advertising Marketing

Authors

  • Tongfei Li

DOI:

https://doi.org/10.54097/k0wjgk28

Keywords:

Artificial Intelligence, Digital Marketing, Personalized Advertising, Intelligent Algorithms

Abstract

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising dissemination. The paper discusses AI's applications in user behavior analysis, recommendation systems, market trend prediction, and how these technologies shape the future of digital advertising marketing. Moreover, it addresses the various challenges AI might face in enhancing advertising effectiveness and proposes corresponding solutions. Through detailed case analyses, this paper attempts to present an understanding of AI-driven personalized advertising marketing and explores the innovations and prospects of AI technology in digital marketing.

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References

Feng En. (2023). Research on the Optimization Methods of Enterprise Digital Advertising Marketing Strategies. Business Exhibition Economy, (09), 43-45.

Liu Shan, Huang Shengmin. (2019). Artificial Intelligence: The Arrival of the "Digital Computing Power" Era in Marketing Communication. Modern Communication (Journal of Communication University of China), 41(01), 7-15.

Gong Jiankun. (2017). An Analysis of the Development of Precision Advertising in the Big Data Era. Publishing Wide Angle, (06), 72-74.

Fang Honghao. (2023). Research on the New Ecology of Advertising Marketing Based on Artificial Intelligence. Journalism and Communication, (19), 115-117.

Wang Jing, Xing Raojia, Zhang Meng. (2022). Digital Advertising: Concepts, Characteristics, and Future. China Advertising, (10), 68-73.

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Published

27-05-2024

Issue

Section

Articles

How to Cite

Li, T. (2024). AI Empowered Personalized Digital Advertising Marketing. Frontiers in Business, Economics and Management, 15(2), 439-442. https://doi.org/10.54097/k0wjgk28

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