The Relationship between Quality Control and Corporate Brand Strategy in Operations Management

Authors

  • Chi Chen
  • Peng Huang

DOI:

https://doi.org/10.54097/hfsfyk84

Keywords:

Quality Control, Brand Strategy, Operational Management, Customer Satisfaction, Brand Equity

Abstract

In today's competitive business environment, quality control and brand strategy are critical factors for corporate success. This paper aims to explore the close relationship between quality control and corporate brand strategy in operational management. Initially, the paper defines quality control and brand strategy and analyzes their importance in modern corporate operations. Subsequently, it elaborates on the role of quality control in enhancing product and service quality, as well as customer satisfaction, and the central position of brand strategy in shaping corporate image, accumulating brand equity, and competing in the market. Through case analysis, the paper reveals how quality control supports the implementation of brand strategy and how brand strategy influences the decision-making and execution of quality control. Finally, the paper discusses the challenges faced by companies in implementing quality control and brand strategy and proposes corresponding countermeasures. The findings of this study emphasize the importance of the synergistic development of quality control and brand strategy and provide guidance and recommendations for corporate practice.

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References

[1] Wang Xiaogang, Feng Wei. On the Brand Building of Highway Survey and Design Enterprises Based on Quality Management Theory [J]. Popular Science and Technology, 2016, 18(12): 101-102.

[2] Tan Yinying. Research on Strategies to Enhance Brand Competitiveness in Chinese Enterprises [J]. China Business and Market, 2011, (29): 48-49.

[3] Li Jiangjiao. Discussion on the Issues of Corporate Brand Building [J]. Journal of Changzhou Institute of Technology, 2010, 23(01): 62-64, 83.

[4] Zhou Ping, Wang Yanqin. Dialectical Thinking on Quality Management and Corporate Brand [J]. Technology and Market, 2008, (12): 40-41.

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Published

30-09-2024

Issue

Section

Articles

How to Cite

Chen, C., & Huang, P. (2024). The Relationship between Quality Control and Corporate Brand Strategy in Operations Management. Frontiers in Business, Economics and Management, 16(3), 16-18. https://doi.org/10.54097/hfsfyk84