Corporate Social Responsibility and Brand Image Construction: Case Analysis and Strategy Suggestions

Authors

  • Yi Sun

DOI:

https://doi.org/10.54097/z56xty24

Keywords:

Enterprise, Social responsibility, Brand image

Abstract

CSR is not only a gesture of the enterprise, but also a embodiment of its internal values and business philosophy. It covers environmental protection, labor rights and interests, social welfare and other aspects, requiring enterprises to actively assume social responsibilities while pursuing economic benefits. The brand image is the comprehensive impression of enterprises in the eyes of consumers, and it is an important part of the intangible assets of enterprises. A good brand image can significantly enhance the market competitiveness of enterprises and attract more loyal customers.CSR is the key to measure the comprehensive strength of an enterprise, which is not only related to the bottom line of corporate ethics, but also profoundly affects the brand image and market competitiveness. Through detailed case study, this paper reveals the subtle connection between CSR and brand image, and puts forward the strategy of brand image construction based on CSR, to provide strong support for enterprise practice.

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References

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Published

30-09-2024

Issue

Section

Articles

How to Cite

Sun, Y. (2024). Corporate Social Responsibility and Brand Image Construction: Case Analysis and Strategy Suggestions. Frontiers in Business, Economics and Management, 16(3), 231-234. https://doi.org/10.54097/z56xty24