Haidilao's Corporate Image and Strategies for Enhancing Corporate Reputation
DOI:
https://doi.org/10.54097/62zdgt89Keywords:
Haidilao, Corporate Image, Corporate Reputation, Customer Behavioral IntentionAbstract
This paper takes Haidilao as an example to analyze the relationship between corporate image, corporate reputation, and customer behavioral intention. It studies the mediating role of corporate reputation between corporate image and customer behavioral intention. An online questionnaire survey was conducted, with 370 valid responses collected. The results show that there is a significant positive impact among corporate image, corporate reputation, and customer behavioral intention. Corporate reputation has a mediating effect in the relationship between corporate image and customer behavioral intention.
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