Haidilao's Corporate Image and Strategies for Enhancing Corporate Reputation

Fang Chen; Jianjun Li; Shuying Huang

doi:10.54097/62zdgt89

Authors

Fang Chen
Jianjun Li
Shuying Huang

DOI:

https://doi.org/10.54097/62zdgt89

Keywords:

Haidilao, Corporate Image, Corporate Reputation, Customer Behavioral Intention

Abstract

This paper takes Haidilao as an example to analyze the relationship between corporate image, corporate reputation, and customer behavioral intention. It studies the mediating role of corporate reputation between corporate image and customer behavioral intention. An online questionnaire survey was conducted, with 370 valid responses collected. The results show that there is a significant positive impact among corporate image, corporate reputation, and customer behavioral intention. Corporate reputation has a mediating effect in the relationship between corporate image and customer behavioral intention.

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