Research on Derivative Business Modes in Modern Publishing and Distribution Based on Aesthetics of Daily Life
A Case Study of Characteristic Hybrid Bookstores in Shanghai
DOI:
https://doi.org/10.54097/n3a47c33Keywords:
Publishing and Distribution, Cultural Derivatives, Aesthetics of Daily LifeAbstract
Traditional publishing and distribution channels have been challenged by digital reading and e-commerce platforms, prompting transformation through cultural derivatives and cross-sectoral business avenues. "Composite operations" have become a common model for innovative publishing and distribution in China. Bookstores are shifting from "book retailers" to "cultural consumer service spaces," incorporating cultural concepts and creative products into their business scope. This paper conducts field research on the characteristic hybrid bookstores in Shanghai, examining the current state of the industry from perspectives such as types of cultural and creative products, cultural and tourism spaces, and cultural experience services. It explores how aesthetics of daily life can be integrated into publishing and distribution, providing new developmental insights for the traditional publishing industry.
Downloads
References
[1] Eleven departments jointly issued "Guidance on Supporting the Development of Physical Bookstores" [EB/OL]. http://www.gov.cn/xinwen/2016-06/18/content_5083377.htm
[2] Yan Feng. Scenario as a Living World: Research on Scenario Communication in a Mediated Society [M]. Shanghai: Shanghai Jiao Tong University Press, 2018:20-28.
[3] Wan Anlun, Ji Xiaohan. Scenario Reconstruction: The Way Out for Physical Bookstores in the Post-Pandemic Era [J]. China Editing, 2021(02):51-56.
[4] National Press and Publication Administration on the issuance of the "14th Five-Year Plan for the Development of the Publishing Industry" [EB/OL]. https://www.nppa.gov.cn/nppa/contents/279/102953.shtml
[5] Bao Xueming. Application and Reflection of Smart Bookstores from the Perspective of Media Evolution [J]. Editing Journal, 2022(04):77-81.
[6] Shao Juan. Construction of Public Reading Space in Physical Bookstores from the Perspective of Scenario Theory [J]. Technology and Publishing, 2019(08):31-35.
[7] Zhang Meilan, Du Yizhuo. Turning to Knowledge Imagination: Spatial Production of Physical Bookstores Today [J]. People’s Forum - Academic Frontier, 2021(03):116-119.
[8] Huo Jiawei. Communication and Construction of Public Cultural Spaces: A Case Study of the "Fangsuo" Concept Bookstore in Chengdu [J]. Western Journal, 2020(05):158-160.
[9] Huang Qionghui. Marketing Strategies for Physical Bookstores in the New Retail Business Model [J]. Publishing Perspective, 2021(04):51-53.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.