Research on the Supply Chain of Fast Moving Consumer Goods Industry

Authors

  • Jinchao Guo
  • Xiaobin Liu

DOI:

https://doi.org/10.54097/fbem.v8i1.5850

Keywords:

Fast-moving Consumer Goods, Supply Chain Management, Bullwhip Effect.

Abstract

Fast-moving consumer goods are closely related to people’s lives and play an important role in the global economy. The fast-moving consumer goods industry is characterized by rapid changes in market demand, affected by seasons and holidays, a wide range of products, and fierce market competition. Based on the characteristics of the fast-moving consumer goods industry, this paper analyzes the supply chain of the fast-moving consumer goods industry and explains the causes of the “Bullwhip Effect” in the fast-moving consumer goods industry. It is believed that the manufacturing enterprises of fast-moving consumer goods can reduce the impact of the “bullwhip effect” on the entire supply chain by formulating effective master production plans.

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References

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Pettit, T. J., Croxton, K. L., & Fiksel, J. The evolution of resilience in supply chain management: a retrospective on ensuring supply chain resilience. Journal of Business Logistics, 2019, 40(1), 56-65.

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Published

13-03-2023

Issue

Section

Articles

How to Cite

Guo, J., & Liu, X. (2023). Research on the Supply Chain of Fast Moving Consumer Goods Industry. Frontiers in Business, Economics and Management, 8(1), 73-76. https://doi.org/10.54097/fbem.v8i1.5850