The Impacts and Measures of Third Party Platform on High School Students’ Consumer Behavior

A Case Study of WeChat Payment

Authors

  • Xinxi Wei

DOI:

https://doi.org/10.54097/fbem.v8i1.5885

Keywords:

Third Party Platform, High School Students, Consumer behavior, WeChat payments.

Abstract

In recent years, with the development of Internet finance in China, crowdfunding, p2p, digital currency and other financial models have gradually emerged. As a method of Internet finance, third-party payment has gradually developed more and more, and the payment methods of online banking and electronic credit cards are weakening. From the initial use of coin payment to the emergence of a series of third-party payment platforms similar to Alipay and WeChat. This brand-new consumption method has gradually taken root in people's hearts. Moreover, as high school students, we are in the initial maturity stage of physical and mental development, and there are still many gaps in some consumption behaviors, so we have been greatly affected by third-party payments in the context of Internet finance. In this work, I will talk about the impact of third-party payment platforms on the consumption behavior of high school students.

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References

Liu, Y. (2017) Analysis and influence of Internet finance on the consumption behavior and financial management concept of high school students. The fiscal and taxation financial, 01:112-113

Zhao, Z. (2018) Research on correct consumption concept of high school students in the new period. Moral education, 08:89.

Zhang, H., Cheng, L. (2016) Based on the "Internet +" background of online shopping behaviour analysis and coping strategy of high school students. China's off-campus education, 09: 10.

Pan, H., Pan, Y. (2018) Study on the influence of Internet Finance on consumer behavior and financial management concepts of high school students. Chinese Market, 03: 54-55.

Jiemian news. (2021) WeChat Trading launched the "anti-fraud customer service reminder". https://www.jiemian.com/article/6909568.html

Jiemian news. (2022) WeChat online youth mode payment limit function. https://www.jiemian.com/article/7654829.html

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Published

13-03-2023

Issue

Section

Articles

How to Cite

Wei, X. (2023). The Impacts and Measures of Third Party Platform on High School Students’ Consumer Behavior : A Case Study of WeChat Payment. Frontiers in Business, Economics and Management, 8(1), 94-96. https://doi.org/10.54097/fbem.v8i1.5885