J Hotel Marketing Strategy Study
DOI:
https://doi.org/10.54097/fbem.v9i1.8779Keywords:
Hotel marketing, Marketing strategy, 7P theory, STP theory, SWOT analysise.Abstract
This study takes J Hotel in Shahe City as the research object. First, it analyzes and studies there cent domestic and foreign hotel industry marketing strategies; Secondly, fully investigate and analyze the current macro and micro environment of the hotel industry, and use STP theory for market positioning; Finally, SWOT analysis method is used to comprehensively analyze the development advantages, disadvantages and external opportunities and threats.
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