J Hotel Marketing Strategy Study

Authors

  • Li Jiang

DOI:

https://doi.org/10.54097/fbem.v9i1.8779

Keywords:

Hotel marketing, Marketing strategy, 7P theory, STP theory, SWOT analysise.

Abstract

This study takes J Hotel in Shahe City as the research object. First, it analyzes and studies there cent domestic and foreign hotel industry marketing strategies; Secondly, fully investigate and analyze the current macro and micro environment of the hotel industry, and use STP theory for market positioning; Finally, SWOT analysis method is used to comprehensively analyze the development advantages, disadvantages and external opportunities and threats.

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References

Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. International journal of contemporary hospitality management, 32(8), 2563-2573.

Buttle, F., & Bok, B. (1996). Hotel marketing strategy and the theory of reasoned action. International Journal of Contemporary Hospitality Management, 8(3), 5-10.

Downie, N. (1997). The use of accounting information in hotel marketing decisions. International Journal of Hospitality Management, 16(3), 305-312.

Jeffrey, D., & Barden, R. R. (2000). An analysis of daily occupancy performance: a basis for effective hotel marketing?. International Journal of Contemporary Hospitality Management, 12(3), 179-189.

Murphy, J., Forrest, E. J., Wotring, C. E., & Brymer, R. A. (1996). Hotel management and marketing on the Internet: An analysis of sites and features. The Cornell Hotel and Restaurant Administration Quarterly, 37(3), 7-82.

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Published

25-05-2023

Issue

Section

Articles

How to Cite

Jiang, L. (2023). J Hotel Marketing Strategy Study . Frontiers in Business, Economics and Management, 9(1), 350-354. https://doi.org/10.54097/fbem.v9i1.8779

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