LIU, Yuya; HU, Peipei. The Study on the Influence of E-commerce Live Streaming on Consumers’ Purchase Intentions: Mediation of Product Involvement and Moderation of Time Pressure. Frontiers in Business, Economics and Management, [S. l.], v. 24, n. 3, p. 24–30, 2026. DOI: 10.54097/gv6j4t49. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/35860. Acesso em: 20 sep. 2026.