YANG, Shengxiu; MATIAS, Ericson Z. Exploring the Effectiveness of Social Media Marketing in Building Brand Equity: A Comparative Study of Facebook and Twitter. Frontiers in Business, Economics and Management, [S. l.], v. 8, n. 1, p. 100–102, 2023. DOI: 10.54097/fbem.v8i1.5956. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/5956. Acesso em: 20 aug. 2026.