LAN, Ruohan. Research on Innovative Paths of Brand Marketing in the New Consumption Era from the Perspective of Brand Touchpoints. Frontiers in Business, Economics and Management, [S. l.], v. 15, n. 1, p. 210–214, 2024. DOI: 10.54097/dpfqn377. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/21435. Acesso em: 8 may. 2026.