HE, Yihui. The Influence of KOL (Key Opinion Leader) Marketing Model on the Consumption Behavior of Generation Z. Frontiers in Business, Economics and Management, [S. l.], v. 17, n. 3, p. 99–101, 2024. DOI: 10.54097/qe9ssq62. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/28235. Acesso em: 5 may. 2026.