ZHONG, Xueyang. Research on the Influence Path of Humorous Advertisement Types on Customer Engagement: Based on Interpretive Level Theory. Frontiers in Business, Economics and Management, [S. l.], v. 17, n. 3, p. 487–494, 2024. DOI: 10.54097/t1avga74. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/28716. Acesso em: 23 apr. 2026.