ZHAO, Leeki. Research on the Factors Influencing Purchase Decisions in Live-Streaming Rooms: Idol Connection, Interactive Experience, and Consumer Psychology. Frontiers in Business, Economics and Management, [S. l.], v. 20, n. 3, p. 40–42, 2025. DOI: 10.54097/q7x31221. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/31702. Acesso em: 10 jul. 2026.