Liu, Jinyuan. 2026. “A Study on Consumers’ Willingness to Pay a Premium for Cultural Travel Photography in Yunnan, Guizhou, and Sichuan: An Empirical Analysis Based on Perceived Value, Risk Perception, and the Theory of Planned Behavior”. Frontiers in Business, Economics and Management 24 (1): 11-14. https://doi.org/10.54097/xgjvw490.