Frontiers in Business, Economics and Management
type: channel
description: Frontiers in Business, Economics and Management (FBEM) is a monthly, peer-reviewed journal published by Darcy & Roy Press. The mission of the journal is to provide an academic forum for discussing the issues of international business, economics and management across the world. All articles published are rigorously and fast reviewed meeting the Journal Quality standards.
publisher: Darcy & Roy Press
language: en
publication name: Frontiers in Business, Economics and Management
issn: 2766-824X
items: Digital Empowerment and Format Reshaping: The Realization Logic and Model Analysis of the Deep Integration of "Sports + Tourism" in Qingyuan
items: Regional Patterns in the Marketization Index and GDP Growth Across China’s Provinces
items: Information Cocoons in Economic Statistics Education: A Study of Teaching Reform Pathways
items: Factors Influencing Consumers' Electric Vehicle Purchase Intention in Emerging Markets: Evidence from Vietnam
items: Coupling Measurement and Mechanism of New Quality Productivity and High-Quality Development in the Yangtze River Delta
items: Research on the Coupling Mechanism of New Quality Productive Forces and High-level Talent Teams in Ecological Functional Areas
items: Cooperation Network and Enterprise Key Core Tech-Nology Breakthrough
items: China-ASEAN Economic Cooperation in Green Development: Opportunities and Challenges
items: Practical Insights and Optimization Paths for China's Business Environment
items: https://drpress.org/ojs/index.php/fbem/article/view/33045
items: A Study on the Religious and Political Functions of Hereditary Officials in the Benba Tribe
items: Structural Assurance versus Privacy Concerns: A Trust-Extended TAM Model of Online Purchase Intention in an Emerging Market
items: Exploring the Interactive Relationship between Consumer Psychology and Marketing Strategies from the Perspective of Mediation
items: Research on the Application of Multi Source Data Fusion Technology in the Field of Green Finance
items: Exploration of Strategies and Practical Paths for Improving Employee Satisfaction in the AI Era
items: Research on the Impact of the Opening of the East-West Intercity Rail in the Guangdong-Hong Kong-Macao Greater Bay Area on Regional Tourism
items: Construction of Governance Community: Research on the Generative Mechanism of High-Quality Party Building Empowering Rural Social Resilience
items: Factors Affecting the Selection of Outdoor Tourism Equipment and Supplies
items: Reconstruction of Operation Mode and Evaluation of Transformation Effect: The Road to Digitalization of Traditional Enterprises
items: Organizational Reshaping and Action Logic of Party Building Leading Rural Revitalization
items: FinTech-Driven Trust Rebuilding and Ecosystem Construction in Qingyuan's Manufacturing Supply Chain Finance
items: Course Design and Implementation of “Strategic Management” Based on Assurance of Learning System
items: Research on the Influence Mechanism of Media Supervision on Audit Fees
items: Analysis of China Unicom Corporate Governance Problems and Solutions
items: Research on the Mechanism of Introducing Similar Business Complements into JD Platform
items: China's Economic Policy Uncertainty and China Commodity Futures Company Performance
items: Exploring Urban Tourism Hotel Management Strategies from The Perspective of Low-carbon Tourism
items: Research on The Evaluation System of Fresh Agricultural Products Cold Chain Logistics Service Quality in the Context of Electronic Commerce
items: Pricing of Non-financial Assets Considering Bank Credit Risk
items: Research on Corporate Sustainability from an ESG Perspective

Digital Empowerment and Format Reshaping: The Realization Logic and Model Analysis of the Deep Integration of "Sports + Tourism" in Qingyuan
type: item
description: Against the backdrop of the converging "Digital China" and "Healthy China" strategies, digital empowerment is becoming a key variable driving the "sports + tourism" industry from superficial superposition to deep integration. This paper, taking the typical eco-resource city of Qingyuan as an analytical blueprint, aims to explore how digital technology reconstructs the integration mechanism of "sports + tourism" and what new business formats it engenders. Based on the theoretical perspectives of digital empowerment and industrial integration, and adopting a research paradigm of logical deduction and qualitative analysis, this study discerns the intrinsic logic by which digital empowerment reshapes industrial integration. The study posits that the realization logic of digital empowerment is not a simple technological superposition but a systematic deconstruction of traditional industrial boundaries and a reshaping of the underlying driving forces of integration through four core dimensions: "experience reconstruction," "value reconstruction," "space reconstruction," and "organization reconstruction." Building on this logic, the paper further refines four potential models for the "sports + tourism" format reshaping in Qingyuan: the "Smart+" experience-based integration model, the "IP+" content-based integration model, the "Platform+" ecosystem-based integration model, and the "Data+" health & wellness integration model. Finally, the paper identifies four major obstructions to this integration logic in practice—the "digital divide," "data silos," "regulatory lag," and "content scarcity"—and proposes countermeasures to clear these logical blockages and cultivate new formats, focusing on solidifying the digital foundation, activating data factors, innovating inclusive governance, and strengthening content-driven strategies. This research provides a theoretical framework and practical mirror for Qingyuan and similarly-situated cities to grasp transformation opportunities a…
subject: Articles
  topic: section
subject: Digital Empowerment
  topic: keywords
subject: Format Reshaping
  topic: keywords
subject: Sports + Tourism
  topic: keywords
subject: Industrial Integration
  topic: keywords
subject: Realization Logic
  topic: keywords
subject: Qingyuan City
  topic: keywords
creator: Haiting Shao
creator: Dongjin He
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 168
ending page: 173
doi: 10.54097/ay9gx257

Regional Patterns in the Marketization Index and GDP Growth Across China’s Provinces
type: item
description: The paper focuses on the fields of marketization degree and economic growth. The research questions include two parts: What is the relationship between the marketization index and the GDP of China’s provinces? What are the reasons for the differences in the marketization index and GDP growth among the four types of provinces? The study finds a positive relationship between the marketization index and GDP of China’s provinces from 2008 to 2016. By drawing line charts of the marketization index and the GDP each year, the research classifies 31 provinces into four types of provinces according to their growth stabilities (R² values). Based on previous research, the marketization degree contributes to economic development. As a result, the study concludes that GDP increases along with the growth of the marketization index in the long term. The essay also explores the reasons for the differences among the four groups of provinces. The government can reduce its intervention in the economy and cultivate highly qualified workers to enhance the marketization degree and economic development.
subject: Articles
  topic: section
subject: Marketization index
  topic: keywords
subject: GDP
  topic: keywords
subject: China’s provinces
  topic: keywords
subject: Line chart
  topic: keywords
subject: R² value
  topic: keywords
creator: Jinjia Guo
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 74
ending page: 81
doi: 10.54097/v70fsf12

Information Cocoons in Economic Statistics Education: A Study of Teaching Reform Pathways
type: item
description: In the era of digital economy, intelligent algorithms—such as platform recommendations, short video pushes, and search ranking mechanisms—have become primary channels for college students to access information and data. The resulting "information cocoon" effect is increasingly influencing how economic statistics students perceive data and approach statistical reasoning. Specifically, students’ data sources are becoming more platform-dependent, visually oriented, and preference-driven, which undermines their ability to collect diverse data and weakens their awareness of sampling principles. Moreover, the filtering mechanisms embedded in recommendation algorithms impair students’ capacity to identify key statistical biases—including sampling bias, selection bias, and availability bias—leading to an overreliance on procedural tools, reinforced learning pathways, and a neglect of statistical ethics. To address these challenges, this study proposes a three-stage teaching reform model centered on “cognitive awakening – bias detection – anti-cocoon practice.” It introduces a data bias measurement formula and an operational flowchart to guide implementation. The reform is designed to enhance statistical literacy and strengthen data governance competence, ultimately aiming to shift the focus of statistics education from merely using data toward understanding, evaluating, and governing data. By doing so, it seeks to cultivate a new generation of ethically responsible data professionals capable of thriving in an increasingly digital society.
subject: Articles
  topic: section
subject: Information Cocoons
  topic: keywords
subject: Economic Statistics Education
  topic: keywords
subject: Sampling Bias
  topic: keywords
subject: Data Literacy
  topic: keywords
subject: Statistical Ethics
  topic: keywords
creator: Chenmin Ni
creator: Xinghan Chen
creator: Haicheng Jiang
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 195
ending page: 198
doi: 10.54097/br0ggx76

Factors Influencing Consumers' Electric Vehicle Purchase Intention in Emerging Markets: Evidence from Vietnam
type: item
description: Promoting the adoption of electric vehicles (EVs) in emerging economies plays an important role in decarbonizing the transport sector, but the mechanisms through which policy factors, infrastructure conditions, product attributes, and psychosocial factors shape consumer attitudes and purchase intentions in the early stage of the market are still not fully understood. This study develops an extended model based on the Theory of Planned Behavior (TPB), in which attitude and subjective norm act as mediators linking groups of antecedent variables (policy support and infrastructure, vehicle performance, economic cost and service quality, environmental awareness and personal innovativeness, and social influence) to purchase intention toward EVs, using Vietnam as an illustrative emerging market context. Data were collected through an online survey of 718 Vietnamese consumers and analyzed using structural equation modeling (SEM). The results show that both attitude and subjective norm have positive effects on purchase intention, with attitude being the stronger predictor. Policy support, vehicle performance, environmental awareness, and personal innovativeness strengthen positive attitudes, whereas economic cost and infrastructure constraints weaken attitude; service quality has no significant effect, while social influence reinforces subjective norms. These findings extend TPB to the early-stage EV market in emerging economies and provide policy and managerial implications for designing incentives, infrastructure investment, and more effective marketing strategies to promote sustainable transport.
subject: Articles
  topic: section
subject: Electric vehicles (EVs)
  topic: keywords
subject: Consumer attitudes
  topic: keywords
subject: Purchase intentions
  topic: keywords
subject: Theory of Planned Behavior (TPB)
  topic: keywords
subject: Emerging markets
  topic: keywords
creator: Mui Thi Tran
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 184
ending page: 194
doi: 10.54097/9g7hh512

Coupling Measurement and Mechanism of New Quality Productivity and High-Quality Development in the Yangtze River Delta
type: item
description: This study reviews existing literature on the coupling relationship between New Quality Productivity (NQP) and High-Quality Development (HQD), and proposes a conceptual framework for integrated measurement and mechanism analysis in the Yangtze River Delta (YRD). Conventional Coupling Coordination Degree (CCD) approaches are limited in their ability to capture dynamic evolution, spatial spillovers, nonlinear dependencies, and uncertainty. Based on a synthesis of existing methodologies, a multidimensional indicator system is constructed, encompassing technological transformation efficiency, total factor productivity, and green development. An improved CCD framework is conceptually developed through the integration of entropy–CRITIC hybrid weighting with uncertainty analysis based on Bootstrap resampling and Monte Carlo simulation. In addition, spatial econometric models and neural network techniques are introduced to facilitate the investigation of potential driving mechanisms and complex nonlinear interactions within the coupled system. This study provides a methodological roadmap to support subsequent empirical research and policy evaluation aimed at promoting coordinated regional development.
subject: Articles
  topic: section
subject: New Quality Productivity
  topic: keywords
subject: High-Quality Development
  topic: keywords
subject: Spatial Interaction
  topic: keywords
subject: Coupling Coordination
  topic: keywords
subject: Yangtze River Delta
  topic: keywords
creator: Siqi Tang
creator: Chenmin Ni
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 180
ending page: 183
doi: 10.54097/hh4sxw79

Research on the Coupling Mechanism of New Quality Productive Forces and High-level Talent Teams in Ecological Functional Areas
type: item
description: As China's economy shifts towards a stage of high-quality development, developing new quality productive forces has become the fundamental driving force for promoting regional economic leaps. For ecological functional areas that bear the dual mission of ecological barriers and green development, how to break the "dual constraints" of weak industrial levels and insufficient talent supply under the strategic background of the "High-quality Development Project for Hundreds of Counties, Thousands of Towns, and Ten Thousands of Villages" (hereinafter referred to as the "Hundreds, Thousands, and Ten Thousands Project"), and achieve a benign coupling between new quality productive forces and high-level talent teams, is a major theoretical and practical issue that needs to be solved urgently. Based on the system coupling theory, this paper deeply analyzes the interaction logic between new quality productive forces and talent teams in ecological functional areas, pointing out that there exists a symbiotic relationship of interdependence and mutual promotion between the two. The study finds that current ecological functional areas face realistic dilemmas such as significant talent siphon effects, serious mismatch between industry and talent, and a lack of innovation platforms. Based on this, this paper constructs a four-dimensional coupling mechanism of "Industrial Traction, Talent Support, Institutional Guarantee, and Environmental Empowerment." Furthermore, combining the county revitalization practices of the "Hundreds, Thousands, and Ten Thousands Project," it proposes collaborative innovation models for industry and talent, such as "Reverse Enclave" talent introduction, "Craftsman-type" local cultivation, and "Migratory Bird-style" flexible think tanks. The aim is to provide a new path of high-quality development driven by talent for underdeveloped ecological functional areas to transform "lucid waters and lush mountains" into "invaluable assets."
subject: Articles
  topic: section
subject: New Quality Productive Forces
  topic: keywords
subject: High-level Talent
  topic: keywords
subject: Ecological Functional Area
  topic: keywords
subject: Coupling Mechanism
  topic: keywords
subject: Hundreds, Thousands, and Ten Thousands Project
  topic: keywords
subject: Industry-Talent Synergy
  topic: keywords
creator: Yuxiang Zheng
creator: Feng Zhong
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 174
ending page: 179
doi: 10.54097/3kc62907

Cooperation Network and Enterprise Key Core Tech-Nology Breakthrough
type: item
description: The impact of cooperative network on enterprise innovation performance has been paid attention by the academic community. The importance evaluation of cooperative network on enterprise key core technology breakthroughs is the focus of this paper. This paper takes China's high-tech manufacturing industry from 2010 to 2020 as a research sample to build a cooperative network, uses a random forest-based machine learning model to measure the im-portance of cooperative network to the key core technology breakthroughs of enterprises, and further analyzes the relative importance of cooperative network features to fit the key core technology breakthroughs of enterprises. The findings are as follows: (1) Overall, the lack of cooperative network features will reduce the fitting performance of key core technology breakthroughs. (2) Rank the features in the cooperative network according to the degree of im-portance, and further use the partial dependence diagram to visualize the marginal impact of the three most important features, individual network size, number of intermediaries and proximity centrality, on the breakthrough of key core technologies of enterprises.
subject: Articles
  topic: section
subject: Cooperation network
  topic: keywords
subject: Enterprise key core technology breakthrough
  topic: keywords
subject: Random forest
  topic: keywords
subject: Influencing factor
  topic: keywords
creator: Chan Pan
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 159
ending page: 167
doi: 10.54097/16zwz172

China-ASEAN Economic Cooperation in Green Development: Opportunities and Challenges
type: item
description: China and ASEAN economic cooperation is moving towards green development, with multiple collaborations underway in the construction of new energy infrastructure such as photovoltaic and hydropower. Meanwhile, both sides have introduced various policy measures to promote cooperation in the new energy vehicle industry and the development of carbon assets. Analysis of the characteristics of green economic development in ASEAN countries reveals that Singapore, Thailand, and Malaysia have become key partners in building a green cooperation framework between China and ASEAN due to their advantages in economy, institutions, and resources. Additionally, given the distinct characteristics of green economic cooperation between ASEAN countries and China, it is necessary to advance cooperation through complementary industrial chain resources, deepening the concept of green development, and strengthening policy support.
subject: Articles
  topic: section
subject: China-ASEAN
  topic: keywords
subject: Green development
  topic: keywords
subject: New energy cooperation
  topic: keywords
creator: Qiujuan Huang
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-25
publication date: 2025-12-25
starting page: 153
ending page: 158
doi: 10.54097/ze82cx65

Practical Insights and Optimization Paths for China's Business Environment
type: item
description: Under the dual dimensions of escalating global competition over business environments and China’s transition toward institutional opening-up, this study seeks to transcend the binary paradigm of traditional institutionalism and technological determinism. It constructs a "Institution-Technology-Ecology" three-dimensional collaborative framework to systematically deconstruct the evolutionary logic of China’s business environment. Based on the dynamic adjustment of the negative list for market access and the implementation of cross-departmental government data platforms, the research finds that institutional innovation not only defines the legal boundaries for technological empowerment but also provides legitimacy for technological governance through the reshaping of rules. Concurrently, technological means reconstruct public governance logic via data-driven approaches, significantly enhancing the granularity and precision of institutional execution. This deep mutual configuration of institution and technology has given rise to a business ecosystem characterized by multi-party synergy; for instance, Zhejiang’s "Zheli Jian" platform has achieved a substantial increase in the rate of independent hazard reporting through process re-engineering. However, structural fractures remain at the operational level of this three-dimensional synergy: legislative lag in data ownership restricts the deep training of technological models, while administrative bureaucratic inertia tends to induce derivative risks of "digital formalism." Coupled with the surge in compliance costs caused by conflicts with international rules, these factors constitute current governance barriers. This study posits that institutional gaps must be filled through legislation on layered data rights, and lightweight technological tools adapted to the capabilities of small and medium-sized enterprises (SMEs) must be developed. A more profound breakthrough lies in refining local practices into international rule …
subject: Articles
  topic: section
subject: Institution-Technology-Ecology Synergy
  topic: keywords
subject: Institutional Innovation
  topic: keywords
subject: Technological Empowerment
  topic: keywords
subject: Business Environment Optimization
  topic: keywords
creator: Shuailong Xu
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 149
ending page: 152
doi: 10.54097/vq0yp634

https://drpress.org/ojs/index.php/fbem/article/view/33045
type: item
title: Under the Visage of the "Hundred-Town, Thousand-County, Ten-Thousand-Village Project": The Endogenous Dilemmas and Breakthrough Paths for Synergistic "Attraction, Cultivation, Retention, and Utilization" Talent Policy in the Northern Guangdong Urban Agglo
description: The "Hundred-Town, Thousand-County, Ten-Thousand-Village Project" (HQT Project) is a major strategic deployment for promoting regional coordinated development, with its core in overcoming the urban-rural dual structure. The talent element is the critical variable determining its success or failure. The Northern Guangdong (Yuebei) urban agglomeration, as a typical area of unbalanced development within Guangdong Province, has long faced the dual pressures of the Pearl River Delta's "siphoning effect" and its own insufficient "hematopoietic function." The synergistic failure of talent work—"unable to attract, cultivate, retain, or utilize" talent—is particularly prominent. Under the new visage of the HQT Project, this paper focuses on the "endogenous" dilemmas of the talent policies in the Yuebei urban agglomeration, rather than merely the "external" siphoning. Using qualitative research methods, including policy text coding and semi-structured in-depth interviews in a typical Yuebei city (City C), this study reveals four major endogenous dilemmas hindering the full-chain synergy of "attraction, cultivation, retention, and utilization" (ACRU): namely, the "structural mismatch" between policy goals and industrial demands; the "spatial imbalance" of policy resources between central urban areas and the county/town domains; the "path dependence" on "prioritizing attraction over cultivation" in policy tools; and the "institutional obstruction" of "fragmented implementation" (tiao-kuai). The study argues that breaking through these dilemmas requires moving beyond the "piecemeal" element subsidy model and shifting towards a systemic, ecological governance paradigm. To this end, this paper proposes four breakthrough paths: First, constructing a "precision" policy supply mechanism guided by industrial demand. Second, establishing a "differentiated" resource allocation system with the "county and town domains" as the focus. Third, promoting an "endogenous" cultivation shift from…
subject: Articles
  topic: section
subject: Hundred-Town
  topic: keywords
subject: Thousand-County
  topic: keywords
subject: Ten-Thousand-Village Project (HQT Project)
  topic: keywords
subject: Northern Guangdong (Yuebei) Urban Agglomeration
  topic: keywords
subject: Talent Policy
  topic: keywords
subject: ACRU
  topic: keywords
subject: Synergistic Governance
  topic: keywords
subject: Endogenous Dilemmas
  topic: keywords
creator: Yingmei Li
creator: Jinpeng Zeng
creator: Feng Zhong
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 142
ending page: 148
doi: 10.54097/r6k5st06

A Study on the Religious and Political Functions of Hereditary Officials in the Benba Tribe
type: item
description: Based on ethnographic materials from the Benba tribe, this paper explores the religious and political functions of hereditary officials in a stateless society. Through the monopoly of ritual knowledge by hereditary officials and the performance of three core rituals, the Benba tribe constructed a unique "ritual governance" system, achieving political integration within a matrilineal society. Hereditary officials established their dual "political-religious" pivotal position through a triple monopoly on language, taboos, and space, effectively mitigating the tension between matrilineal succession and political centralization. Faced with colonial impact, this system demonstrated remarkable resilience, adapting to external changes through strategies such as ritual hybridization and cultural resistance. This study, through an analysis of the hereditary official group in the Benba tribe, attempts to provide an empirical case for the application of structural functionalism theory in African social studies and offers reference and insights into the diversity of power structures in matrilineal societies.
subject: Articles
  topic: section
subject: Benba Tribe
  topic: keywords
subject: Hereditary Officials
  topic: keywords
subject: Religious Rituals
  topic: keywords
subject: Political Integration
  topic: keywords
creator: Jun Liu
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 136
ending page: 141
doi: 10.54097/4b12zy80

Structural Assurance versus Privacy Concerns: A Trust-Extended TAM Model of Online Purchase Intention in an Emerging Market
type: item
description: The rapid expansion of e-commerce continues to be constrained by consumers’ privacy concerns and uncertainty about online sellers, frequently resulting in shopping cart abandonment. This study examines the psychological and institutional mechanisms underlying online purchase intention by proposing and testing an extended Technology Acceptance Model (TAM). Specifically, Privacy Concerns (PC) and Structural Assurance (SA) are positioned as key institutional antecedents that influence Trust (TR), which in turn affects Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Purchase Intention. The model further explores whether PEOU exerts only an indirect effect on Purchase Intention when trust and usefulness perceptions are present. Data was collected online through a structured and reliable questionnaire, yielding 162 valid responses from university students in South Africa. Some of the preliminary tests and analysis on the data were conducted using IBM SPSS Statistics 23. The hypothesized relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, employing 5,000 bootstrap subsamples to assess path significance and mediation effects. The results confirm that privacy concerns negatively impact trust while structural assurance significantly strengthens it. Trust positively predicts PEOU, PU, and Purchase Intention, whereas PEOU strongly drives PU but exhibits no significant direct effect on Purchase Intention, indicating full mediation through PU and Trust. The model explains 43.2% of the variance in Perceived Usefulness and 32.4% in Purchase Intention. Findings highlight the central mediating role of consumer trust in the online seller and the critical importance of structural assurance mechanisms in overcoming privacy barriers, thereby contributing to TAM-based e-commerce literature and offering actionable implications for online retailers aiming to enhance consumer confidence and purchase conversion rates.
subject: Articles
  topic: section
subject: E-commerce
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: Trust
  topic: keywords
subject: Privacy Concerns
  topic: keywords
subject: Structural Assurance
  topic: keywords
subject: TAM
  topic: keywords
subject: PLS-SEM
  topic: keywords
creator: Andrew Tarwirei Kaondera Shava
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 124
ending page: 135
doi: 10.54097/ezk5hs73

Exploring the Interactive Relationship between Consumer Psychology and Marketing Strategies from the Perspective of Mediation
type: item
description: The digital economy drives the innovation of marketing models, and the interaction mechanism between enterprise marketing strategies and consumer psychology is becoming increasingly complex. Traditional linear cognition of "strategy behavior" is difficult to explain the current differences in marketing effectiveness. This article is based on the mediation effect theory and combines authoritative achievements in consumer psychology and marketing to explore the transmission mechanism of mediating variables such as perceived value, brand trust, self consistency, and emotional identification. Through literature review and theoretical analysis, this study defines core concepts, identifies variable types, analyzes their mechanisms of action, and combines scenarios such as live streaming e-commerce and private domain operations to reveal the key link role of intermediary variables - product strategy needs to rely on perceived value, service strategy needs to rely on brand trust to influence consumer decisions, and the priority of intermediary variables varies between scenarios (perceived value is more significant in live streaming e-commerce, and emotional identification is more prominent in private domain operations). Based on this, strategic optimization suggestions are proposed to provide support for enterprises to accurately reach consumer psychology, improve marketing efficiency, and help improve relevant theoretical frameworks and adapt to consumer needs.
subject: Articles
  topic: section
subject: Intermediary role
  topic: keywords
subject: Consumer psychology
  topic: keywords
subject: Marketing strategy
  topic: keywords
subject: Perceived value
  topic: keywords
subject: Brand trust
  topic: keywords
subject: Consumer decision-making
  topic: keywords
creator: Pengting Cai
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 119
ending page: 123
doi: 10.54097/cfkkj970

Research on the Application of Multi Source Data Fusion Technology in the Field of Green Finance
type: item
description: Against the backdrop of deepening the "dual carbon" strategy, green finance has become a key link between ecological protection and economic growth. However, issues such as data silos, heterogeneous standards, and difficult risk assessments still constrain the industry's large-scale development. This article is based on the three-level fusion principle of "data feature decision" using multi-source data fusion technology, combined with 12 real practical cases such as Xiamen ABB Park, Miaoying Technology Green Enterprise Communication, Suzhou Industrial Park, etc., to systematically analyze the application value of technology in green credit, carbon finance, low-carbon transformation of parks and other scenarios. Research has confirmed that through the dual drive of "rule engine+AI model" and technological paths such as blockchain certification, green project financing costs can be reduced by 30% -45% and credit review efficiency can be improved by over 80%. The conclusion proposes that it is necessary to take policy standardization as the basis, technological collaborative innovation as the core, and security governance as the guarantee to solve the bottlenecks of difficult cross provincial data integration and insufficient data collection for small and medium-sized enterprises, and provide replicable practical solutions for the digital transformation of green finance.
subject: Articles
  topic: section
subject: Multi source data fusion
  topic: keywords
subject: Green finance
  topic: keywords
subject: Intelligent decision-making
  topic: keywords
subject: Data augmentation
  topic: keywords
subject: Carbon finance
  topic: keywords
subject: Risk management and control
  topic: keywords
subject: Data standardization
  topic: keywords
creator: Chengcheng Gan
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 115
ending page: 118
doi: 10.54097/pa6ndc53

Exploration of Strategies and Practical Paths for Improving Employee Satisfaction in the AI Era
type: item
description: Against the backdrop of the deep integration of artificial intelligence technology into the workplace, employee satisfaction, as a core indicator of organizational effectiveness, is facing opportunities and challenges brought about by the transformation of human-machine collaboration models. This article is based on the Job Requirements Resource Model (JD-R model), combined with empirical samples from multiple industries and typical enterprise practices, to systematically explore the impact mechanism and improvement path of employee satisfaction in the AI era. Research has found that AI technology can have a significant positive impact on employee satisfaction by optimizing human resource management processes, accurately identifying and responding to employee needs; However, at the same time, the dynamic adjustment of job requirements triggered by AI applications (such as technology adaptation requirements, task boundary reconstruction, etc.) may also become a potential source of pressure and have a suppressive effect on satisfaction. Through empirical analysis, the mediating effect of job requirements on the relationship between AI technology application and employee satisfaction was verified, while revealing the heterogeneous characteristics of different gender groups in this mechanism - female employees are more sensitive to the job flexibility brought by AI, while male employees have a more significant response to changes in occupational security caused by technology substitution. This study can provide theoretical support for enterprises to build a collaborative system of "technology empowerment humanized management", thereby helping to enhance the synergy between employee well-being and organizational performance in the AI era.
subject: Articles
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: Employee satisfaction
  topic: keywords
subject: Job requirements
  topic: keywords
subject: Human-machine collaboration
  topic: keywords
subject: Management strategies
  topic: keywords
creator: Yanlin Chen
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 111
ending page: 114
doi: 10.54097/kfetw103

Research on the Impact of the Opening of the East-West Intercity Rail in the Guangdong-Hong Kong-Macao Greater Bay Area on Regional Tourism
type: item
description: The opening of the Guangdong-Hong Kong-Macao Greater Bay Area East-West Intercity Rail has significantly impacted tourism in cities along its route. This study integrates data from 303 valid questionnaires to analyze the correlation mechanisms between transportation accessibility, tourist demand, visitor satisfaction, and regional tourism impacts. The results reveal a moderately strong linear relationship (R=0.545) between "transportation accessibility" and "regional tourism impact" —a 1-unit improvement in accessibility leads to an average 0.681 increase in regional tourism impact, demonstrating strong effects on economic growth and low-carbon emissions. Transportation accessibility significantly enhances overall satisfaction, with each 1-unit improvement increasing it by 0.697. Regional tourism impact also positively influences both visitor behavior and overall satisfaction. The research indicates that this rail project has boosted tourist traffic in coastal cities and accelerated the development of the Greater Bay Area as a premier tourism destination. Based on these findings, recommendations are proposed to optimize infrastructure layouts and improve service quality, aiming to transform transportation advantages into tourism economic benefits.
subject: Articles
  topic: section
subject: Regional tourism
  topic: keywords
subject: East-West Intercity Rail in Guangdong-Hong Kong-Macao Greater Bay Area
  topic: keywords
subject: Light rail transit
  topic: keywords
subject: Tourism impact
  topic: keywords
creator: Haiming Chen
creator: Yufang Wei
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 103
ending page: 110
doi: 10.54097/10mnvm77

Construction of Governance Community: Research on the Generative Mechanism of High-Quality Party Building Empowering Rural Social Resilience
type: item
description: Against the dual background of a risk society and rural transformation, how to enhance the resilience of rural society to withstand shocks, adapt to changes, and achieve transformation is a key issue in implementing the Rural Revitalization Strategy and the "High-quality Development Project for Hundreds of Counties, Thousands of Towns, and Myriads of Villages" (hereinafter referred to as the "100-1000-10000 Project"). Traditional bureaucratic governance often faces the dilemma of excessive rigidity and insufficient resilience when dealing with rural complexities. Based on social-ecological system theory, this paper introduces the perspective of "Governance Community" and employs narrative analysis to deeply dissect the practical logic of Qingyuan City, Guangdong Province, in leading rural revitalization with high-quality Party building. The study finds that high-quality Party building reconstructs the structural resilience, cultural resilience, and functional resilience of the countryside through three dimensions: "reshaping of organizational chains," "production of publicness," and "interest linkage mechanisms," respectively. The Qingyuan model demonstrates that the generative mechanism of Party building empowering rural social resilience lies in the Party organization transforming from a "suspended actor" of administrative power to a "core actor" of the governance community. By re-organizing dispersed atomized individuals, it realizes the leap from "unidirectional control" to "collaborative governance." This process not only resolves the crisis of rural involution but also provides a theoretically universal explanation and practical sample for good rural governance in the process of Chinese-style modernization.
subject: Articles
  topic: section
subject: High-Quality Party Building
  topic: keywords
subject: Rural Social Resilience
  topic: keywords
subject: Governance Community
  topic: keywords
subject: Narrative Analysis
  topic: keywords
subject: Qingyuan Model
  topic: keywords
creator: Taoyu Zou
creator: Jiajun Zhou
creator: Dongjin He
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 98
ending page: 102
doi: 10.54097/jcsjhx03

Factors Affecting the Selection of Outdoor Tourism Equipment and Supplies
type: item
description: Outdoor tourism has become a leisure choice for more and more people due to its unique natural experiences and adventure elements. As a result, there is an increasing demand for outdoor equipment and supplies. This article explores the multiple factors that affect the selection of outdoor tourism equipment and supplies, including functionality, environmental adaptability, personal needs, brand reputation and price, and technological innovation. Through empirical analysis, a series of purchasing suggestions is proposed, hoping to provide scientific and accurate equipment selection guidance for outdoor tourism enthusiasts, provide scientific reference basis for outdoor tourism equipment manufacturers and industry decision-makers, and promote the healthy development of the outdoor tourism market.
subject: Articles
  topic: section
subject: Factors
  topic: keywords
subject: Outdoor Tourism
  topic: keywords
subject: Equipment and supplies
  topic: keywords
subject: Selection
  topic: keywords
subject: Affecting
  topic: keywords
creator: Bin Wang
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 90
ending page: 97
doi: 10.54097/pfbm2r57

Reconstruction of Operation Mode and Evaluation of Transformation Effect: The Road to Digitalization of Traditional Enterprises
type: item
description: With the rapid advancement of information technology, digital transformation has become a pivotal strategy for traditional enterprises. By deeply integrating digital technologies, these organizations can enhance operational efficiency, optimize customer experiences, and drive innovation. However, digital transformation transcends mere technological adoption—it requires a comprehensive overhaul of business models, management processes, and corporate culture. This paper examines the restructuring of operational frameworks during digital transformation, analyzes implementation challenges and effectiveness evaluation, and provides actionable insights for traditional enterprises through real-world case studies.
subject: Articles
  topic: section
subject: Traditional enterprises
  topic: keywords
subject: Digital transformation
  topic: keywords
subject: Operation mode
  topic: keywords
subject: Reconstruction
  topic: keywords
subject: Effect evaluation
  topic: keywords
creator: Tianen Zhou
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 87
ending page: 89
doi: 10.54097/5kkswd49

Organizational Reshaping and Action Logic of Party Building Leading Rural Revitalization
type: item
description: In the macro context of comprehensively promoting rural revitalization and the implementation of the "High-quality Development Project for Hundreds of Counties, Thousands of Towns, and Tens of Thousands of Villages" (hereinafter referred to as the "Hundreds, Thousands, and Ten Thousands Project") in Guangdong Province, underdeveloped areas face the dual dilemma of fragmented governance resources and atomized grassroots organizations. As the essential feature of rural governance under socialism with Chinese characteristics, Party building leadership is not merely a political declaration but a profound action of organizational reshaping. Based on the perspectives of Party-Centricism and Organizational Sociology, this paper takes the assistance model of the "Hundreds, Thousands, and Ten Thousands Project" in Qingyuan City as a case study to construct an analytical framework of "Organizational System—Power Structure—Action Mechanism." The study finds that facing the governance deficit under the urban-rural dual structure, Qingyuan City has achieved the organizational reshaping of rural governance through "vertical downward transmission of political potential energy" and "horizontal absorption of organizational networks." In terms of action logic, it presents a transformation from "administrative bureaucratic inertia" to "political mobilization integration," specifically manifested as: filling governance vacuums through organizational embedding, reconstructing the collective economy through interest linkage, and activating endogenous dynamics through elite absorption. This "Party Building +" composite governance model effectively solves the problem of "suspension" of resources going to the countryside, providing a highly explanatory "Party Logic" for understanding rural revitalization against the background of Chinese modernization.
subject: Articles
  topic: section
subject: Party Building Leadership
  topic: keywords
subject: Rural Revitalization
  topic: keywords
subject: Hundreds, Thousands, and Ten Thousands Project
  topic: keywords
subject: Organizational Reshaping
  topic: keywords
subject: Action Logic
  topic: keywords
subject: Qingyuan Experience
  topic: keywords
creator: Fanwei Zeng
creator: Yingmei Li
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 82
ending page: 86
doi: 10.54097/nvs14q85

FinTech-Driven Trust Rebuilding and Ecosystem Construction in Qingyuan's Manufacturing Supply Chain Finance
type: item
description: Manufacturing serves as the cornerstone of regional economies. However, the financing difficulties faced by Small and Medium-sized Enterprises (SMEs) at the end of the supply chain, particularly the lack of trust mechanisms, have become a core bottleneck restricting high-quality manufacturing development. As a "bridgehead" for the deep integration of northern Guangdong into the Guangdong-Hong Kong-Macao Greater Bay Area, Qingyuan City's "Manufacturing as Priority" strategy urgently requires innovation in financial service models. Traditional supply chain finance models, due to over-reliance on the corporate credit of core enterprises, information asymmetry, and difficulties in movable property supervision, fail to allow credit to effectively penetrate to multi-level SMEs, resulting in prominent trust fractures. The rapid development of Financial Technology (FinTech), especially the integrated application of technologies like blockchain, the Internet of Things (IoT), and big data, has provided a new paradigm for solving this dilemma. Grounded in the industrial characteristics of Qingyuan's manufacturing sector, this paper, from the perspective of trust rebuilding, deeply analyzes the intrinsic mechanism of FinTech empowering supply chain finance. The study posits that the core empowerment logic of FinTech lies in shifting supply chain finance from its traditional reliance on "entity credit" to being driven by "objective credit" and "digital trust." This is achieved by rebuilding "transfer trust" through blockchain, "asset trust" through IoT, and "risk trust" through big data, thereby realizing the transparency of transaction processes, the trustworthiness of movable assets, and the dynamic assessment of risks. On this basis, the paper further explores the implementation path for constructing a regional supply chain finance ecosystem characterized by multi-party participation (financial institutions, core enterprises, SMEs, technology platforms, and government supervi…
subject: Articles
  topic: section
subject: FinTech
  topic: keywords
subject: Supply Chain Finance
  topic: keywords
subject: Trust Rebuilding
  topic: keywords
subject: Manufacturing
  topic: keywords
subject: SMEs
  topic: keywords
subject: Ecosystem Construction
  topic: keywords
subject: Qingyuan City
  topic: keywords
creator: Dongjin He
creator: Jinpeng Zeng
creator: Zhengqi Zhong
creator: Jiajun Zhou
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 67
ending page: 73
doi: 10.54097/haza6g32

Course Design and Implementation of “Strategic Management” Based on Assurance of Learning System
type: item
description: Based on the International Association to Advance Collegiate Schools of Business (AACSB) accreditation assessment system, this paper designs a teaching and evaluation scheme for the "Strategic Management" course grounded in the Assurance of Learning (AoL) system and proposes relevant course improvement measures based on implementation outcomes. The implementation of AoL facilitates mutual enhancement between teaching and learning, ensuring the continuous improvement of teaching methods and student learning outcomes.
subject: Articles
  topic: section
subject: Assurance of Learning
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: Learning Goals
  topic: keywords
subject: Course improvement measures
  topic: keywords
creator: Peng Du
creator: Yuna Yang
creator: Zhirui Liu
creator: Yu Song
creator: Meiqi Zhang
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-12-24
publication date: 2025-12-24
starting page: 63
ending page: 66
doi: 10.54097/yjtztw61

Research on the Influence Mechanism of Media Supervision on Audit Fees
type: item
description: As an informal external governance mechanism, media supervision is known as the "fourth party right" independent of the legislative, judicial and administrative systems, and plays the role of "economic police". Its corporate governance effect has been unanimously recognized by scholars at home and abroad. Audit fees have always been a hot issue in the field of finance. There are many factors that affect audit fees, from the characteristics of companies and firms to risk factors such as corporate governance, and then to the external environment. At present, formal external environmental mechanisms such as laws and regulations and government supervision are considered in the study of the influence of external environmental factors on audit fees. Based on the audit contract theory and signal transmission theory, the "agenda-setting" theory of journalism and communication, the "bedding effect" and "framework" theory of psychology as the analytical framework, this paper uses the controllable accrued profit as the measurement index of audit quality, and studies the mechanism of media supervision on the audit quality from the perspective of negative media reports and media supervision environment, as well as the impact of media supervision on the audit quality of auditor changes. The research shows that the degree of negative media coverage of listed companies and the media supervision environment are positively correlated with audit quality.
subject: Articles
  topic: section
subject: Media supervision, Audit expenses, Impact mechanism.
  topic: keywords
creator: Manyi Huang
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-02
publication date: 2023-04-02
starting page: 78
ending page: 82
doi: 10.54097/fbem.v8i2.6872

Analysis of China Unicom Corporate Governance Problems and Solutions
type: item
description: Tian Guoqiang, an economist, pointed out that "the mixed ownership economy with cross-shareholding and mutual integration of state-owned capital, collective capital and private capital is an important form of realizing the basic economic system. “The implementation of mixed ownership is conducive to expanding the functions of state-owned capital, maintaining and increasing its value, improving its competitiveness, and helping all kinds of ownership capital learn from each other, promote each other and develop together (Tian, 2005). This shows that China has taken a big step in the reform of mixed ownership with mixed ownership enterprises as the main body. In enterprise management, corporate governance determines the long-term development plan and strategic direction of enterprises. Therefore, the reform of corporate governance structure of mixed ownership enterprises is of great significance to deepen the reform of mixed ownership and the related development of China's economic field (Tian, 2005).The purpose of this paper is to explore the establishment of corporate governance framework of mixed ownership enterprises under China's national conditions, analyze the existing problems of China Unicom, such as the imperfect structure of the board of directors and the loopholes in the professional manager system, and put forward solutions such as optimizing the structure of the board of directors, strengthening the construction of managers, and establishing equity incentive mechanism, so as to improve the corporate governance structure of China Unicom. And provide solutions and experience for the follow-up development of China's state-owned enterprises.
subject: Articles
  topic: section
subject: Mixed ownership reform, corporate governance, Governance structure, Governance mechanism, infrastructure, China Unicom.
  topic: keywords
creator: Liqi Wang
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 185
ending page: 191
doi: 10.54097/fbem.v8i2.7147

Research on the Mechanism of Introducing Similar Business Complements into JD Platform
type: item
description: Platform enterprises use modern information technology and communication means to effectively link multilateral economic cooperation business groups, thus forming an enterprise ecosystem with the participation of multiple market players. However, since its business is a comprehensive service involving communication, financial services, law and other fields, and the operation process is relatively complex, Therefore, many players in the business are required to introduce complements to achieve the overall operational process. This paper takes JD Platform as the specific research object, and discusses the motivation of introducing related product complementators. First of all, on the basis of sorting out relevant theoretical content and basic data, the main business scope of JD platform is introduced, involving JD Mall, JD Finance, and part of the overseas business department. Although the process of introducing complementary providers to JD platform has made some progress, However, it still faces difficulties such as the disadvantage of high account period income, narrow source of funds and interference of market conditions. Therefore, this paper uses empirical analysis to analyze its influence, and establishes a theoretical analysis framework of "complementers platform enterprise development" according to the correlation theory. The purpose is to analyze the correlation between the introduction of similar business complementars and the stable development of JD platform enterprises. This paper reveals the specific influence mechanism of the complementary providers in the introduction of similar businesses on the improvement of JD platform operation ability, and further tests the empirical conclusions. Finally, based on the empirical results of the survey, in order to promote the benign operation of JD platform and give play to its positive externality as the goal, it is proposed to introduce development countermeasures and strategic significance of similar business c…
subject: Articles
  topic: section
subject: Complementary business, JD platform, Influence mechanism, Strategic planning.
  topic: keywords
creator: Haipeng Li
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 165
ending page: 169
doi: 10.54097/fbem.v8i2.7141

China's Economic Policy Uncertainty and China Commodity Futures Company Performance
type: item
description: Under the background of the innovation of the futures market, the mixed operation of the capital market and the liberalization of the financial market, China's futures companies are faced with rare opportunities for development, as well as severe difficulties and challenges. Based on the theoretical model and analysis, this paper discusses the impact of economic policy uncertainty on the performance of commodity futures companies based on the panel data of China's A-share agricultural, forestry, fishery and animal husbandry, manufacturing listed companies and the Baker's China economic policy uncertainty index from 2013 to 2020, and draws the conclusion that China's economic policy uncertainty can have a positive impact on the performance of China's agricultural, forestry, fishery and animal husbandry, manufacturing commodity futures companies. In light of this perspective, it is essential for government agencies to carefully assess the influence on various economic sectors while employing policy measures to manage economic growth and mitigate the effects of economic fluctuations. This would prevent policy-induced fluctuations. Simultaneously, it is crucial for commodity futures companies to bolster innovation and enhance their operational capabilities in order to secure long-term progress.
subject: Articles
  topic: section
subject: Economic policy uncertainty, Commodity futures, Company performance.
  topic: keywords
creator: Guoge Liu
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 129
ending page: 133
doi: 10.54097/fbem.v8i2.7127

Exploring Urban Tourism Hotel Management Strategies from The Perspective of Low-carbon Tourism
type: item
description: Since the 21st century, global climate problems have continued to deteriorate, and in order to effectively respond to climate and environmental protection problems, countries have put forward the concept of low-carbon tourism. Urban tourism hotels as an important carrier of resource consumption, there is serious environmental damage, under the guidance of global sustainable development goals, urban tourism hotels need to change and innovate management models and methods, low-carbon tourism has become the trend of urban tourism hotel development guidance. Based on this, this paper discusses the current problems in the management of urban tourism hotels in China, and puts forward suggestions for improving management strategies combined with the concept of low-carbon tourism, in order to provide reference for the sustainable development of urban tourism hotels.
subject: Articles
  topic: section
subject: Low Carbon Tourism, Hotel Management, Management Strategy.
  topic: keywords
creator: Shanshan Zhang
creator: Heng Xu
creator: Bing Han
creator: Ahmad Rasmi Albattat
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 219
ending page: 223
doi: 10.54097/fbem.v8i2.7154

Research on The Evaluation System of Fresh Agricultural Products Cold Chain Logistics Service Quality in the Context of Electronic Commerce
type: item
description: This paper studies the service quality evaluation system of fresh agricultural products cold chain logistics in the context of e-commerce, constantly improve and optimize it, and ensure its effective implementation, which can not only improve the service quality, but also effectively promote the healthy development of fresh agricultural products cold chain logistics in the context of e-commerce. From this study, the optimization of the service quality evaluation system can be realized from the establishment of a sound index system, the realization of a scientific and reasonable evaluation method, the strengthening of the evaluation process control, the timely feedback of the evaluation results and the strengthening of the application of the results, in order to better promote the development of fresh agricultural products cold chain logistics in the context of e-commerce.
subject: Articles
  topic: section
subject: Colleges and universities, Information technology, Educational management.
  topic: keywords
creator: Bing Han
creator: Zunirah Mohd Talib
creator: Shanshan Zhang
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 170
ending page: 173
doi: 10.54097/fbem.v8i2.7143

Pricing of Non-financial Assets Considering Bank Credit Risk
type: item
description: This paper selects the data of Shanghai and Shenzhen A-share listed companies and 12 commercial banks from January 2010 to December 2020, constructs A bank factor representing the level of bank credit risk and introduces it into the Fama-French three-factor model, and theoretically establishes a four-factor asset pricing model considering bank credit risk. The empirical test results show that: (1) In the non-financial market, the bank factor quantified by the level of bank credit risk plays a good role in explaining individual stocks, and can be used as the influence factor of asset pricing in the non-financial industry; (2) The addition of bank factor improves the comprehensive explanatory ability of market factor, size factor and book-to-market ratio factor, and reasonably expands and revises the Fama-French three-factor model theoretically. The results of this paper improve the pricing efficiency of the Fama-French three-factor model based on bank credit risk, and enrich and perfect the asset pricing theory to a certain extent.
subject: Articles
  topic: section
subject: Bank credit risk, Fama-French three-factor model, Assets pricing.
  topic: keywords
creator: Weiwei Zhai
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 178
ending page: 184
doi: 10.54097/fbem.v8i2.7146

Research on Corporate Sustainability from an ESG Perspective
type: item
description: With the introduction of the dual carbon goal, companies need to focus not only on financial performance but also on non-financial performance in order to achieve sustainable development in a highly competitive market, and more and more companies are focusing on ESG (Environmental, Social and Corporate Governance) issues. Companies must make full use of ESG ratings, disclosure, investment and other related tools to enhance corporate value in order to achieve sustainable development. From an ESG perspective, this paper analyses corporate sustainability strategies in the context of objectives such as green and dual carbon, and makes suggestions on how to encourage companies to practise ESG.
subject: Articles
  topic: section
subject: ESG, Sustainable Development, Corporate Value.
  topic: keywords
creator: Kai Zhang
creator: Aza Azlina Md Kassim
creator: Yiheng Guo
rights: Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
date: 2023-04-06
publication date: 2023-04-06
starting page: 192
ending page: 196
doi: 10.54097/fbem.v8i2.7148