Vol. 15 No. 2 (2024)

Published: 27-05-2024

Articles

  • Don’t be a Murder The advertising campaign plan for anti-cyberbullying

    Chenwen Jiang, Rui Mao, Zhanglu Chen, Mingyue Xia
    1--9
    DOI: https://doi.org/10.54097/e0khfk61

  • The Enlightenment that Archegos Defaults Event to Our Country Finance Supervises

    Yuxin Zeng
    10-13
    DOI: https://doi.org/10.54097/aw9e8693

  • *Thinking on the Delisting of ST Collin due to Financial Fraud Based on the Perspective of Business Ethics and Professional Ethics

    Liangyu Zeng
    14-18
    DOI: https://doi.org/10.54097/z8vch544

  • Social Media and the Electronics Market: The Role and Challenges of Influencer Marketing For Brand Trust

    Jiajia Dong
    19-25
    DOI: https://doi.org/10.54097/hgjbse55

  • Sino-US Economic and Geopolitical Competition under the American Rebalance to Asia strategy

    Haochen Chai
    26-30
    DOI: https://doi.org/10.54097/yd4vn951

  • A Study on the Application of Python in Corporate Financial Analysis

    Yitong Xu
    31-36
    DOI: https://doi.org/10.54097/rpvnm638

  • Study on the Utilization of Electronic Files in the Context of Intelligent Courts

    Yanhong Lin, Nian Liu, Jiayi Zhao
    37-40
    DOI: https://doi.org/10.54097/3yanea93

  • New Era Business Administration Major Student Innovation Ability Training Model Exploration and Practice

    Wen Gao, Raemah Binti Abdullah Hashinm
    41-44
    DOI: https://doi.org/10.54097/j7dhnf41

  • Research on Internal Control Issues of Monetary Funds in Enterprises

    Yuting Chen, Zixi Chen
    45-51
    DOI: https://doi.org/10.54097/8xdhma84

  • Artificial Intelligence Background Corporate Financial Management Transformation Study

    Huijie Hu
    52-56
    DOI: https://doi.org/10.54097/580m4t65

  • Practice of Progressive Training System for Innovative Talents in Research Units

    Deyao Zheng, Biao Zhang, Yumin Kou
    57-59
    DOI: https://doi.org/10.54097/sxp01t61

  • Research on the Path of Financial Accounting Transformation to Management Accounting in the Big Data Era

    Xue Yang
    60-64
    DOI: https://doi.org/10.54097/asqtmh05

  • Research on the Optimization Strategy of Last-Mile Distribution under the E-Commerce Logistics Model

    Haohan Niu, Jiyuan Jia, Yunqi He
    65-67
    DOI: https://doi.org/10.54097/4h5qvz77

  • Changes in Financial Performance of BL Pharmaceuticals before and After the Equity Incentive Plan and Its Implications

    Yihan Xu, Ronghua He
    68-72
    DOI: https://doi.org/10.54097/qswvp632

  • Discussion on the Construction of SWPU Smart Library Evaluation Indicator System

    Yihan Xu, Yunjie Dai
    73-76
    DOI: https://doi.org/10.54097/97mxcv25

  • Credit Issues and Regulatory Strategies in Platform Economy

    Zhixin Wei
    77-81
    DOI: https://doi.org/10.54097/5b5ccm51

  • The Impact of Digital Finance Development on Urban Carbon Emissions under the Dual Carbon Goal

    Jiafeng Li
    82-85
    DOI: https://doi.org/10.54097/t94xh768

  • Research on the Mechanism and Path of Science and Technology Finance to Support the High-quality Development of Private Enterprises

    Le Yu, Yu Sun, Wen Hao, Yaping Tai, Junjie Qian
    86-92
    DOI: https://doi.org/10.54097/qy0gdk67

  • Transformation of Management Accounting Informationization Based On Financial Sharing

    Jialing Cheng, Xiong Shan
    93-101
    DOI: https://doi.org/10.54097/72zqqd73

  • Telecommunications Regulation in the Post-5G Era: Bridging the Digital Divide A Perspective Based on the Elderly

    Haolan Yang
    102-106
    DOI: https://doi.org/10.54097/ab4rxh49

  • Analysis and Solution of the Governance Dilemma of Infringement of Car-Hailing Platforms under Sharing Economy

    Jiaqi Zhang
    107-110
    DOI: https://doi.org/10.54097/9g1am937

  • Research on Global Market Competition and Activation Impact of China's New Energy Vehicles

    Houcheng Zhao, D. NAMJIL, B. OCHGEREL
    111-115
    DOI: https://doi.org/10.54097/q7kwh594

  • The Application of Internet Technology in Enhancing the Efficiency of the Gig Economy

    Jiashuo Ma
    116-119
    DOI: https://doi.org/10.54097/jm6t0b96

  • Correlation between Earnings Management Behavior and Corporate Performance Based on ESG Rating

    Mengxin Yuan
    120-123
    DOI: https://doi.org/10.54097/8r38jh02

  • Research on the Coupling Mechanism between Digital Economy Development and Household Energy Transition in China An Empirical Analysis Based on Provincial Panel Data

    Yi Zhang, Jiayue Chai, Haozhe Jin, Deyu Li
    124-133
    DOI: https://doi.org/10.54097/j309vz83

  • The Coordinated Development of Digital Inclusive Finance and the Real Economy

    Xueni Yin
    134-137
    DOI: https://doi.org/10.54097/dgn94y60

  • Research on the Path and Regional Heterogeneity of Digital Economy Enabling New Quality Productivity Based on Provincial Panel Data

    Xiaofeng Li, Ning Li, Luyao Zhou, Zejiong Zhou
    138-146
    DOI: https://doi.org/10.54097/c9zaqd46

  • Prediction Model of E-commerce Users' Purchase Behavior Based on Deep Learning

    Ziqi Liu
    147-149
    DOI: https://doi.org/10.54097/p22ags78

  • How Fast-Moving Brands Can Enhance Market Share through Pricing Strategy

    Yihao Shi
    150-153
    DOI: https://doi.org/10.54097/qy44y264

  • Psychological Mechanism of Flowing Male Stars' Cross-gender Endorsement on Young Women's Consumption Behavior

    Zinan Li
    154-157
    DOI: https://doi.org/10.54097/2pn68k21

  • How Brand Differentiation Influences Product Pricing Strategy Choices

    Weihan Wang
    158-161
    DOI: https://doi.org/10.54097/9tmfae48

  • Financial Asset Allocation and Fertility Intention: Evidence from Chinese Families Using CFPS Data

    Jiali Yan
    162-171
    DOI: https://doi.org/10.54097/4htynr92

  • A Study of Employees' Willingness to Delay Retirement from an Industry Perspective

    Fanxi Su
    172-176
    DOI: https://doi.org/10.54097/rk1a0x90

  • Study on the Trade Effects of China’s FDI in ASEAN Countries under the RCEP Framework

    Yuetong Li, Lanqi Ge, Yue Xu
    177-180
    DOI: https://doi.org/10.54097/myfd2227

  • Research on the Incentive Suggestions for the Performance Assessment of University Teachers

    Hongye Liu, Chuilong Kong, Xiaoshuang Yin
    181-184
    DOI: https://doi.org/10.54097/4dtags98

  • Research and Recommendations on Marketing Strategies for Small and Micro Wine Import Companies in China

    Xijie Li
    185-195
    DOI: https://doi.org/10.54097/pvdmky45

  • From Tradition to Innovation Brand Communication: A Model of Success in Purposeful Branding-Heaven Gaia

    Yidan Chen
    196-198
    DOI: https://doi.org/10.54097/mje53619

  • Research on Reliability Prediction Methods for Dynamic Networks Based On Deep Neural Networks

    Shiyun Zhang, Jianhua Wei
    199-205
    DOI: https://doi.org/10.54097/5srqsz90

  • Intersecting Dynamics: The Role of International Carbon Markets and Private Credit in Reshaping Global Financial Systems

    Hewei Li
    206-210
    DOI: https://doi.org/10.54097/yttfb347

  • Influence of Social Media Short Video Marketing on Consumer Brand Attitude

    Fengjuan Zhang, Bendalyn M. Landicho
    211-218
    DOI: https://doi.org/10.54097/p89n2s07

  • The Impact of Brand Loyalty on Consumer Purchase Decisions and Analysis of Sustainable Consumption Strategies

    Yexin Zheng
    219-222
    DOI: https://doi.org/10.54097/ps4ya869

  • Exploring the Innovative Development of the Media Industry in the Digital Economy Era

    Yue Kong
    223-226
    DOI: https://doi.org/10.54097/69w7c265

  • Research on the Characteristics and Influencing Factors of Economic Information Dissemination in the New Media Era

    Yichen Cao
    227-231
    DOI: https://doi.org/10.54097/a57qft52

  • Analysis of the Impact of Consumption Downgrading Trends on the Retail Market Landscape

    Haolin Liu
    232-235
    DOI: https://doi.org/10.54097/esz91143

  • The Impact of Co-branding under New Media Marketing on Consumer Purchase Intentions

    Yihao Shi
    236-239
    DOI: https://doi.org/10.54097/yfm7kw83

  • Research on Corporate Brand Marketing Strategies in the Context of the Digital Economy

    Jiaxu Li
    240-243
    DOI: https://doi.org/10.54097/1t3x0a17

  • A study on the Impact of business environment on the Efficiency of China's OFDI

    Jiawen Wang
    244-248
    DOI: https://doi.org/10.54097/zd8qve39

  • A Study on the Impact of Mixed Reform on the Financial Performance of State-Owned Enterprises A case study of Yunnan Baiyao

    Jianyu Lu, Yiqiu Chen
    249-252
    DOI: https://doi.org/10.54097/vbms1n37

  • Comprehensive Analysis of the Socio-Economic Situation of Zhejiang Province Based on the disposable income of residents in Zhejiang Province

    Yida Ren
    253-258
    DOI: https://doi.org/10.54097/yzq7vg98

  • Research on the Green Transformation Path of Private Enterprises under the Perspective of High-Quality Development

    Rongfu Zhan, Jun Wu, Sanan Wang
    259-264
    DOI: https://doi.org/10.54097/5rsak609

  • Research on User Behavior and Content Consumption Trends in the Era of New Media

    Jianing Zhu
    265-268
    DOI: https://doi.org/10.54097/k34e0531

  • Challenge of Internet Public Medical System and Proposal for Fiscal Policy in Post-pandemic Era

    Yifan Yun
    269-271
    DOI: https://doi.org/10.54097/bx2jc823

  • A model for Enhancing EI Performance in Conflict Resolution

    ORN NORIN
    272-278
    DOI: https://doi.org/10.54097/jrpx7r79

  • Research on Risk Management under Supply Chain Cooperation

    Fan Wang
    279-284
    DOI: https://doi.org/10.54097/mdzpkn87

  • A Review of E-commerce Live Streaming Research

    Wenhui Zhong, Gelegjamts Adilbish
    285-289
    DOI: https://doi.org/10.54097/q0z9t284

  • Exploring Online E-commerce Platforms for Individual Industrial and Commercial Households Taking Alibaba as an Example

    Yanxuan Shi
    290-292
    DOI: https://doi.org/10.54097/bns68754

  • Corporate Social Responsibility in E-commerce: Insights from Pinduoduo Stakeholder Interview

    Kailai Zhang, Changjian Geng, Mohammad Reevany Bin Bustami
    293-297
    DOI: https://doi.org/10.54097/bg6ean13

  • Research on Green Supply Chain Decision-Making Considering Consumers' Low Carbon Awareness and Cost Sharing

    Yunjie Dai, Yao Huang
    298-302
    DOI: https://doi.org/10.54097/6adp1f55

  • A Review of Research on Digital Transformation Capabilities in Manufacturing

    Yunjie Dai, Yihan Xv
    303-308
    DOI: https://doi.org/10.54097/3vj3vy53

  • The Study of Tourist Experience in Historical and Cultural Towns Based on Online Texts: A Case Study of Gongtan Ancient Town

    Feiyu Zhu, Wenli Wang
    309-314
    DOI: https://doi.org/10.54097/0m81b407

  • Exploration on the Development of Photovoltaic Power Generation Path in China Based on the Goal of “Double Carbon”

    Yan Zhang, Liyuan Wang, Siying Jing, Baike Wang
    315-322
    DOI: https://doi.org/10.54097/g0p62315

  • Research on the Operation Effect and Optimisation Path of Publishers’ Short Videos in the Context of Media Convergences

    Mingyue Xie
    323-326
    DOI: https://doi.org/10.54097/p0gb1962

  • Analysis of Huawei's Financial Risk Management from the Perspective of Financial Indicators

    Yangdan Zhu, He Liu
    327-330
    DOI: https://doi.org/10.54097/ssa5p229

  • Study on the Impact of Digital Transformation on Green Total Factor Productivity

    Shuangshuang Liu, Xiaoyu Wang, Cen Yang
    331-334
    DOI: https://doi.org/10.54097/rqfvs751

  • Research on the Path of Rural Revitalization Enabled by Digital Economy

    Tongyu Wu, Jiahong Jiang, Feiyan Yang
    335-339
    DOI: https://doi.org/10.54097/3nedzf23

  • Study on Twinning Cooperation among Cities in the Yangtze River Delta to Help Promote Economic Growth in Less Developed Regions

    Jiayi Xu, Han Yu, Liming Qiu, Zhengkang Chen
    340-343
    DOI: https://doi.org/10.54097/n9r15y44

  • Study on the Path of Enhancing Entrepreneurial Activity in Chinese Cities in the Context of Digital Economy

    Deqin Chen, Si Liu, Xiangyu Du, Haiqin Zheng
    344-346
    DOI: https://doi.org/10.54097/cywmb920

  • Digital Economy Mechanisms and Tests for Promoting Common Wealth

    Baoxiang Fei, Liju He, Fangxia Liu, Biyang Li
    347-349
    DOI: https://doi.org/10.54097/3k83e219

  • Research on Supplier Selection of Fresh Food Supermarkets under New Retail Mode

    Yang Zhao
    350-355
    DOI: https://doi.org/10.54097/fz7t5x79

  • The Role of the SCO in the Progressive Development of International Legal Norms in the Field Of Information Security

    Yuxi Hu
    356-360
    DOI: https://doi.org/10.54097/gmw81a21

  • The Impact of the Opening of China-Europe Railway Express On the Development of Foreign Trade in Anhui Province Based on the influence mechanism analysis of Hefei station at the line start

    Qiwen Wu
    361-365
    DOI: https://doi.org/10.54097/9t5mv136

  • The Impact Mechanism and Promotion Path of Digital Economy on the High-Quality Development of Industrial Chains in Anhui Province

    Han Han, Zixuan Wang, Mengyao Wang
    366-369
    DOI: https://doi.org/10.54097/qpfkpg68

  • The Influence of Central Ecological and Environmental Protection Supervision on the Performance of Environmental Protection Enterprises Based on analysis of listed companies

    Rubing Qi
    370-377
    DOI: https://doi.org/10.54097/aq6pvt42

  • Digital Transformation and Performance of Enterprises Based on the theoretical perspective of manager learning

    Zhongbao Tang
    378-384
    DOI: https://doi.org/10.54097/5yky9h77

  • Applications of Data Visualization Technology in Artificial Intelligence

    Yanyan Xia, Hang Wei
    385-388
    DOI: https://doi.org/10.54097/k30h7c91

  • Exploring the Path of Cultivating Innovative and Entrepreneurial Talents for Business Administration Majors in Universities

    Cheng Liu
    389-391
    DOI: https://doi.org/10.54097/fh52qj88

  • Research on the Application of Blockchain Technology and Smart Contracts in the Financial Industry

    Xiangzhen Wang
    392-395
    DOI: https://doi.org/10.54097/gx0qhy44

  • The Centralized Meal Service Delivery Mode

    Meiyan Lin, Ting Wang, Zhenshuo Chen, Shaodan Lin, Lijun Ma
    396-410
    DOI: https://doi.org/10.54097/4z7da174

  • The Expansion of Central Bank Collateral and Green Innovation of Enterprises From the Perspective of Green Bonds

    Yuhan Wei, Dandan Li, Jiali Wang, Yan Chu
    411-415
    DOI: https://doi.org/10.54097/bj4e9p59

  • The Impact of Digital Economy Development on Green Technology Innovation

    Ziyi Wang
    416-421
    DOI: https://doi.org/10.54097/a3tajr28

  • Research on the Impact Effect of Digital Finance on the Development of Low Carbon Economy

    Xi Yang
    422-427
    DOI: https://doi.org/10.54097/mk05f633

  • Survey and Research on the Long-term Mechanism for Increasing Farmers' Income in Anhui Province Empowered by Digital Rural Construction

    Yihan Wang, Zechen Gao, Kun Fang, Ruitong Shao
    428-431
    DOI: https://doi.org/10.54097/m5y48c05

  • Digital Transformation and the Quality of Green Innovation in Manufacturing Companies Chain mediation effects based on supply and demand sides

    Qiaoya Zhang, Xin Ren, Zhiruo Leng, Zhenying Dai
    432-438
    DOI: https://doi.org/10.54097/4eyfsd16

  • AI Empowered Personalized Digital Advertising Marketing

    Tongfei Li
    439-442
    DOI: https://doi.org/10.54097/k0wjgk28

  • Can enterprise digitization facilitate green technology innovation? Re-testing based on a two-sided mechanism of supply and demand

    Qiaoya Zhang, Qing Li, Jingwen Yao, Shurui Yi
    443-448
    DOI: https://doi.org/10.54097/ttc32r72

  • Low Carbon Logistics Research Review

    Chenyu Zhou
    449-453
    DOI: https://doi.org/10.54097/vxnv5m32

  • Synchronous Development Strategy of China’s New Four Modernizations: Theoretical Connotation and Current Development Status

    Yang Li , S. M. Ferdous Azam, Xianghui Li
    454-459
    DOI: https://doi.org/10.54097/be0rk020

  • Research on the Dilemma and Optimization Strategy of Rural Digital Governance under the Urban-Rural Co-Governance Pattern Based on the empirical study in rural areas of Anhui Province

    Lixian Li, Yu Nie, Xuehua Huang, Tingting He
    460-465
    DOI: https://doi.org/10.54097/yaxnry39