Vol. 15 No. 2 (2024)

Articles

• Don’t be a Murder The advertising campaign plan for anti-cyberbullying

  Chenwen Jiang, Rui Mao, Zhanglu Chen, Mingyue Xia

  1--9

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• The Enlightenment that Archegos Defaults Event to Our Country Finance Supervises

  Yuxin Zeng

  10-13

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• *Thinking on the Delisting of ST Collin due to Financial Fraud Based on the Perspective of Business Ethics and Professional Ethics

  Liangyu Zeng

  14-18

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• Social Media and the Electronics Market: The Role and Challenges of Influencer Marketing For Brand Trust

  Jiajia Dong

  19-25

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• Sino-US Economic and Geopolitical Competition under the American Rebalance to Asia strategy

  Haochen Chai

  26-30

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• A Study on the Application of Python in Corporate Financial Analysis

  Yitong Xu

  31-36

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• Study on the Utilization of Electronic Files in the Context of Intelligent Courts

  Yanhong Lin, Nian Liu, Jiayi Zhao

  37-40

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• New Era Business Administration Major Student Innovation Ability Training Model Exploration and Practice

  Wen Gao, Raemah Binti Abdullah Hashinm

  41-44

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• Research on Internal Control Issues of Monetary Funds in Enterprises

  Yuting Chen, Zixi Chen

  45-51

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• Artificial Intelligence Background Corporate Financial Management Transformation Study

  Huijie Hu

  52-56

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• Practice of Progressive Training System for Innovative Talents in Research Units

  Deyao Zheng, Biao Zhang, Yumin Kou

  57-59

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• Research on the Path of Financial Accounting Transformation to Management Accounting in the Big Data Era

  Xue Yang

  60-64

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• Research on the Optimization Strategy of Last-Mile Distribution under the E-Commerce Logistics Model

  Haohan Niu, Jiyuan Jia, Yunqi He

  65-67

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• Changes in Financial Performance of BL Pharmaceuticals before and After the Equity Incentive Plan and Its Implications

  Yihan Xu, Ronghua He

  68-72

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• Discussion on the Construction of SWPU Smart Library Evaluation Indicator System

  Yihan Xu, Yunjie Dai

  73-76

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• Credit Issues and Regulatory Strategies in Platform Economy

  Zhixin Wei

  77-81

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• The Impact of Digital Finance Development on Urban Carbon Emissions under the Dual Carbon Goal

  Jiafeng Li

  82-85

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• Research on the Mechanism and Path of Science and Technology Finance to Support the High-quality Development of Private Enterprises

  Le Yu, Yu Sun, Wen Hao, Yaping Tai, Junjie Qian

  86-92

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• Transformation of Management Accounting Informationization Based On Financial Sharing

  Jialing Cheng, Xiong Shan

  93-101

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• Telecommunications Regulation in the Post-5G Era: Bridging the Digital Divide A Perspective Based on the Elderly

  Haolan Yang

  102-106

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• Analysis and Solution of the Governance Dilemma of Infringement of Car-Hailing Platforms under Sharing Economy

  Jiaqi Zhang

  107-110

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• Research on Global Market Competition and Activation Impact of China's New Energy Vehicles

  Houcheng Zhao, D. NAMJIL, B. OCHGEREL

  111-115

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• The Application of Internet Technology in Enhancing the Efficiency of the Gig Economy

  Jiashuo Ma

  116-119

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• Correlation between Earnings Management Behavior and Corporate Performance Based on ESG Rating

  Mengxin Yuan

  120-123

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• Research on the Coupling Mechanism between Digital Economy Development and Household Energy Transition in China An Empirical Analysis Based on Provincial Panel Data

  Yi Zhang, Jiayue Chai, Haozhe Jin, Deyu Li

  124-133

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• The Coordinated Development of Digital Inclusive Finance and the Real Economy

  Xueni Yin

  134-137

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• Research on the Path and Regional Heterogeneity of Digital Economy Enabling New Quality Productivity Based on Provincial Panel Data

  Xiaofeng Li, Ning Li, Luyao Zhou, Zejiong Zhou

  138-146

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• Prediction Model of E-commerce Users' Purchase Behavior Based on Deep Learning

  Ziqi Liu

  147-149

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• How Fast-Moving Brands Can Enhance Market Share through Pricing Strategy

  Yihao Shi

  150-153

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• Psychological Mechanism of Flowing Male Stars' Cross-gender Endorsement on Young Women's Consumption Behavior

  Zinan Li

  154-157

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• How Brand Differentiation Influences Product Pricing Strategy Choices

  Weihan Wang

  158-161

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• Financial Asset Allocation and Fertility Intention: Evidence from Chinese Families Using CFPS Data

  Jiali Yan

  162-171

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• A Study of Employees' Willingness to Delay Retirement from an Industry Perspective

  Fanxi Su

  172-176

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• Study on the Trade Effects of China’s FDI in ASEAN Countries under the RCEP Framework

  Yuetong Li, Lanqi Ge, Yue Xu

  177-180

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• Research on the Incentive Suggestions for the Performance Assessment of University Teachers

  Hongye Liu, Chuilong Kong, Xiaoshuang Yin

  181-184

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• Research and Recommendations on Marketing Strategies for Small and Micro Wine Import Companies in China

  Xijie Li

  185-195

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• From Tradition to Innovation Brand Communication: A Model of Success in Purposeful Branding-Heaven Gaia

  Yidan Chen

  196-198

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• Research on Reliability Prediction Methods for Dynamic Networks Based On Deep Neural Networks

  Shiyun Zhang, Jianhua Wei

  199-205

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• Intersecting Dynamics: The Role of International Carbon Markets and Private Credit in Reshaping Global Financial Systems

  Hewei Li

  206-210

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• Influence of Social Media Short Video Marketing on Consumer Brand Attitude

  Fengjuan Zhang, Bendalyn M. Landicho

  211-218

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• The Impact of Brand Loyalty on Consumer Purchase Decisions and Analysis of Sustainable Consumption Strategies

  Yexin Zheng

  219-222

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• Exploring the Innovative Development of the Media Industry in the Digital Economy Era

  Yue Kong

  223-226

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• Research on the Characteristics and Influencing Factors of Economic Information Dissemination in the New Media Era

  Yichen Cao

  227-231

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• Analysis of the Impact of Consumption Downgrading Trends on the Retail Market Landscape

  Haolin Liu

  232-235

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• The Impact of Co-branding under New Media Marketing on Consumer Purchase Intentions

  Yihao Shi

  236-239

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• Research on Corporate Brand Marketing Strategies in the Context of the Digital Economy

  Jiaxu Li

  240-243

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• A study on the Impact of business environment on the Efficiency of China's OFDI

  Jiawen Wang

  244-248

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• A Study on the Impact of Mixed Reform on the Financial Performance of State-Owned Enterprises A case study of Yunnan Baiyao

  Jianyu Lu, Yiqiu Chen

  249-252

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• Comprehensive Analysis of the Socio-Economic Situation of Zhejiang Province Based on the disposable income of residents in Zhejiang Province

  Yida Ren

  253-258

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• Research on the Green Transformation Path of Private Enterprises under the Perspective of High-Quality Development

  Rongfu Zhan, Jun Wu, Sanan Wang

  259-264

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• Research on User Behavior and Content Consumption Trends in the Era of New Media

  Jianing Zhu

  265-268

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• Challenge of Internet Public Medical System and Proposal for Fiscal Policy in Post-pandemic Era

  Yifan Yun

  269-271

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• A model for Enhancing EI Performance in Conflict Resolution

  ORN NORIN

  272-278

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• Research on Risk Management under Supply Chain Cooperation

  Fan Wang

  279-284

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• A Review of E-commerce Live Streaming Research

  Wenhui Zhong, Gelegjamts Adilbish

  285-289

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• Exploring Online E-commerce Platforms for Individual Industrial and Commercial Households Taking Alibaba as an Example

  Yanxuan Shi

  290-292

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• Corporate Social Responsibility in E-commerce: Insights from Pinduoduo Stakeholder Interview

  Kailai Zhang, Changjian Geng, Mohammad Reevany Bin Bustami

  293-297

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• Research on Green Supply Chain Decision-Making Considering Consumers' Low Carbon Awareness and Cost Sharing

  Yunjie Dai, Yao Huang

  298-302

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• A Review of Research on Digital Transformation Capabilities in Manufacturing

  Yunjie Dai, Yihan Xv

  303-308

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• The Study of Tourist Experience in Historical and Cultural Towns Based on Online Texts: A Case Study of Gongtan Ancient Town

  Feiyu Zhu, Wenli Wang

  309-314

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• Exploration on the Development of Photovoltaic Power Generation Path in China Based on the Goal of “Double Carbon”

  Yan Zhang, Liyuan Wang, Siying Jing, Baike Wang

  315-322

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• Research on the Operation Effect and Optimisation Path of Publishers’ Short Videos in the Context of Media Convergences

  Mingyue Xie

  323-326

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• Analysis of Huawei's Financial Risk Management from the Perspective of Financial Indicators

  Yangdan Zhu, He Liu

  327-330

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• Study on the Impact of Digital Transformation on Green Total Factor Productivity

  Shuangshuang Liu, Xiaoyu Wang, Cen Yang

  331-334

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• Research on the Path of Rural Revitalization Enabled by Digital Economy

  Tongyu Wu, Jiahong Jiang, Feiyan Yang

  335-339

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• Study on Twinning Cooperation among Cities in the Yangtze River Delta to Help Promote Economic Growth in Less Developed Regions

  Jiayi Xu, Han Yu, Liming Qiu, Zhengkang Chen

  340-343

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• Study on the Path of Enhancing Entrepreneurial Activity in Chinese Cities in the Context of Digital Economy

  Deqin Chen, Si Liu, Xiangyu Du, Haiqin Zheng

  344-346

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• Digital Economy Mechanisms and Tests for Promoting Common Wealth

  Baoxiang Fei, Liju He, Fangxia Liu, Biyang Li

  347-349

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• Research on Supplier Selection of Fresh Food Supermarkets under New Retail Mode

  Yang Zhao

  350-355

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• The Role of the SCO in the Progressive Development of International Legal Norms in the Field Of Information Security

  Yuxi Hu

  356-360

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• The Impact of the Opening of China-Europe Railway Express On the Development of Foreign Trade in Anhui Province Based on the influence mechanism analysis of Hefei station at the line start

  Qiwen Wu

  361-365

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• The Impact Mechanism and Promotion Path of Digital Economy on the High-Quality Development of Industrial Chains in Anhui Province

  Han Han, Zixuan Wang, Mengyao Wang

  366-369

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• The Influence of Central Ecological and Environmental Protection Supervision on the Performance of Environmental Protection Enterprises Based on analysis of listed companies

  Rubing Qi

  370-377

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• Digital Transformation and Performance of Enterprises Based on the theoretical perspective of manager learning

  Zhongbao Tang

  378-384

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• Applications of Data Visualization Technology in Artificial Intelligence

  Yanyan Xia, Hang Wei

  385-388

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• Exploring the Path of Cultivating Innovative and Entrepreneurial Talents for Business Administration Majors in Universities

  Cheng Liu

  389-391

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• Research on the Application of Blockchain Technology and Smart Contracts in the Financial Industry

  Xiangzhen Wang

  392-395

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• The Centralized Meal Service Delivery Mode

  Meiyan Lin, Ting Wang, Zhenshuo Chen, Shaodan Lin, Lijun Ma

  396-410

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• The Expansion of Central Bank Collateral and Green Innovation of Enterprises From the Perspective of Green Bonds

  Yuhan Wei, Dandan Li, Jiali Wang, Yan Chu

  411-415

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• The Impact of Digital Economy Development on Green Technology Innovation

  Ziyi Wang

  416-421

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• Research on the Impact Effect of Digital Finance on the Development of Low Carbon Economy

  Xi Yang

  422-427

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• Survey and Research on the Long-term Mechanism for Increasing Farmers' Income in Anhui Province Empowered by Digital Rural Construction

  Yihan Wang, Zechen Gao, Kun Fang, Ruitong Shao

  428-431

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• Digital Transformation and the Quality of Green Innovation in Manufacturing Companies Chain mediation effects based on supply and demand sides

  Qiaoya Zhang, Xin Ren, Zhiruo Leng, Zhenying Dai

  432-438

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• AI Empowered Personalized Digital Advertising Marketing

  Tongfei Li

  439-442

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• Can enterprise digitization facilitate green technology innovation? Re-testing based on a two-sided mechanism of supply and demand

  Qiaoya Zhang, Qing Li, Jingwen Yao, Shurui Yi

  443-448

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• Low Carbon Logistics Research Review

  Chenyu Zhou

  449-453

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• Synchronous Development Strategy of China’s New Four Modernizations: Theoretical Connotation and Current Development Status

  Yang Li , S. M. Ferdous Azam, Xianghui Li

  454-459

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• Research on the Dilemma and Optimization Strategy of Rural Digital Governance under the Urban-Rural Co-Governance Pattern Based on the empirical study in rural areas of Anhui Province

  Lixian Li, Yu Nie, Xuehua Huang, Tingting He

  460-465

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