Film and Television Communication in the New Media Era: Content Innovation in the Age of Short Videos


  • Chuxin Jiang



New Media, Film and Television Communication, Short Videos, Content Innovation, Narrative Shift, Interactivity


With the rise of new media, film and television communication have undergone unprecedented transformations. Traditional long-format content now coexists with short video formats, which are favored by audiences for their immediacy, vibrancy, and interactivity. Short videos represent not just a reduction in content length, but more importantly, a shift in content innovation and narrative techniques. This paper delves into the evolution of film and television communication in the new media era, with a particular focus on content innovation in the age of short videos, and explores the implications and significance of this innovation for the traditional film and television industries.


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How to Cite

Jiang, C. (2023). Film and Television Communication in the New Media Era: Content Innovation in the Age of Short Videos. Highlights in Art and Design, 4(3), 164-167.