Literature Review the Factors on The Impacting Generation-Z Perception of Red Culture Organization Identity


  • Zhang Kun
  • Gary Tan peng liang



Red culture organization identity, Generation-Z, Literature review.


 This study explores the various issues concerning the factors impacting Generation-Z perception of red culture organization identity. First of all, The growing and diverse tertiary education student enrollment can present a challenge for the university administrators to sustain their institution values; Secondly, Challenges to understand red culture organization identity in Generation-Z on the management identity of red cultural organizations ;However, lack of research related red culture identity affect the management identity of the red cultural organizations .Finally, there is no empirical evidence for the research on the variables influencing the identity of red cultural organizations. This study will measure the literature review regarding the impacting generation-Z perception of red culture organization identity.


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Bauer,T.N, Morrison, E.W.&Callister,R.R.(2018), “Organizational socialization: a review and directions for future research”, in Ferris, G.R. (Ed.), Research in Personnel and Human Resources Management, Vol. 16, JAI Press, Stamford, CT, pp. 149-214.

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Fielding, K. S., McDonald, R. & Louis, W. R. (2018). Theory of planned behaviour, identity and intentions to engage in environmental activism. Journal of Environmental Psychology, 28, 318–326.

Geisinger, A.(2018). A group identity theory of social norms and its implications. Tulane Law Review, 78(3), 605–652.

Hodgkinson, G.P. (2018).“The interface of cognitive and industrial, work and organizational psychology”, Journal of Occupational and Organizational Psychology, Vol. 76, pp. 1-25.



1 February 2024




How to Cite

Kun, Z., & Gary Tan peng liang. (2024). Literature Review the Factors on The Impacting Generation-Z Perception of Red Culture Organization Identity. International Journal of Education and Humanities, 12(2), 76-81.

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