Multimodal Analysis of the C-E translation of the Ecological Promotional Video “Harmony Between Humanity and Nature”

Yachao Wang

doi:10.54097/1kbh7w47

Authors

Yachao Wang

DOI:

https://doi.org/10.54097/1kbh7w47

Keywords:

Multimodal analysis; Ecological promotional videos; C-E translation.

Abstract

The linguistic community has long been concerned about ecological issues, and in today's society with advanced multimedia, multimodal texts should receive more attention. Multimodal discourse analysis broadens the perspective of translation research, and audio-visual translation is the most representative type of multimodal translation research. Ecological promotional videos play an important role in promoting the construction of a global community of life and promoting global ecological civilization. This article takes the ecological promotional video "Harmonious Coexistence between Man and Nature" as an example from a multimodal perspective to explore the English translation of the COP15 theme promotional video from three modes: language, vision, and sound. The aim is to provide experience and reference for the English translation of ecological promotional videos, and successfully convey the original intention of ecological promotional videos calling for people to protect the earth.

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