Multimodal Analysis of the C-E translation of the Ecological Promotional Video “Harmony Between Humanity and Nature”
DOI:
https://doi.org/10.54097/1kbh7w47Keywords:
Multimodal analysis; Ecological promotional videos; C-E translation.Abstract
The linguistic community has long been concerned about ecological issues, and in today's society with advanced multimedia, multimodal texts should receive more attention. Multimodal discourse analysis broadens the perspective of translation research, and audio-visual translation is the most representative type of multimodal translation research. Ecological promotional videos play an important role in promoting the construction of a global community of life and promoting global ecological civilization. This article takes the ecological promotional video "Harmonious Coexistence between Man and Nature" as an example from a multimodal perspective to explore the English translation of the COP15 theme promotional video from three modes: language, vision, and sound. The aim is to provide experience and reference for the English translation of ecological promotional videos, and successfully convey the original intention of ecological promotional videos calling for people to protect the earth.
Downloads
References
CHOVANEC J. Multimodal storytelling in the news: sequential images as ideological scripts of others [J] Discovery, Context&Media, 2019, 28:8- 18
WILDFEUER J&STAMENKOVIC D. The course structure of video games: a multimodal course semantics approach to game tutorials [J] Language&Communication, 2022, 82:28-51
FERNANDEZ-VAZQUEZ J-S&SANCHO-RODRI GUEZ A. Critical course analysis of climate change in IBEX 35 companies [J] Technical Forecasting&Social Change, 2020, 157:120063
SUN Y, ZHANG M&CHEN L. "Join the Army. Come the Power of China" Multimodal methods in military recruitment advertising - "The Power of China" [J] Review of Cognitive Linguistics, 2021, 19 ( 1): 142- 171.
HAUGEN E. The Ecology of Language [M] Palo Alto: Stanford University Press, 1972.
STIBBE A. Ecolinguistics: Language, Ecology and the Stories We Live By [M] London, New York: Routledge, 2015.
HALLIDAY M A K&HASAN R. Language, Context, and Text: Aspects of Language in a Social semiotic Perspective [M] Victoria: Deakin University Press, 1985.
KRESS G&VAN LEEUWEN T. Reading Images: The Grammar of Visual Design [M] London, New York: Routledge, 2020.
O'HALLORAN K L&FEI V L. Systemic functional multimodal discussion analysis [C]//NORRIS S&MAIER C D. Interaction, Images and Text: A Reader in Multimodal Boston, Berlin: Mouton de Gruyter, 2014:137- 153.
CHIN D&MAYR A. How to Do Critical Discovery Analysis: A Multimodal Introduction [M] Los Angeles: Sage, 2012.
PIRINI J. Introduction to multimodal (inter) action analysis [C]//NORRIS S&MAIER C D. Interaction, Images and Text: A Reader in Multimodal Boston; Berlin: Mouton de Gruyter, 2014:77-91.
BEDNAREK M&CAPLE H. News Discovery [M] London, New York: Continuum, 2012.
Bussmann H. Routledge dictionary of language and linguistics [M] London: Routledge, 1996.
Kress G, T van Leeuwen Multimodal consultation: The modes and media of contemporary communication [M] London and New York: Amold, 2001.
Alexander R, Thompson N, Marray D. Towards Cultural Translation of Websites: A Large scale Study of Australia, Chinese and Saudi Arabian Design Preferences [J] Behavior and Information Technology, 2016 (2): 1- 13.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 International Journal of Education and Humanities
This work is licensed under a Creative Commons Attribution 4.0 International License.