Analysis of the Success of The Netflix Korean Drama the Glory from The Perspective of Cross-cultural Communication

Yuxin Wei

doi:10.54097/sp9jbg04

Authors

Yuxin Wei

DOI:

https://doi.org/10.54097/sp9jbg04

Keywords:

Korean TV drama, Netflix, The Glory.

Abstract

Korean TV dramas have been popular in Asia since the late 20th century and continue to be widely watched in countries like Japan and China. Initially focusing on romance and idol dramas, Korean dramas have expanded their themes to include innovations inspired by Western productions, covering genres such as zombies and politics, resulting in an increasingly diverse range of content. Moreover, in recent years, collaborations between Netflix and Korean TV dramas have further enhanced Korea's cultural exports. This article will analyze the success factors of Netflix's collaboration with Korean TV dramas, focusing on aspects such as scriptwriting, audiovisual language, and marketing strategies, using the TV drama "The Glory" as a case study.

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