Developing a Bilingual Teaching Model in Business Administration from the OBE Perspective

A Case Study of the “Marketing Management”

Abstract

This study takes the core course “Marketing Management” in the marketing major as an example to introduce the OBE bilingual teaching model in the discipline of business administration. This model introduces advanced OBE concepts to reform the bilingual teaching approach. It involves innovative teaching methods, enhanced content delivery, revamped assessment systems, and the integration of the first, second, and third dimensions of learning to synergize bilingual teaching modules with theoretical and practical instruction. While the focus of this project lies in the implementation of bilingual teaching in “Marketing Management,” the reformation of teaching philosophies is comprehensive and aimed at enhancing the quality of instruction and fostering innovative talent development in business administration courses.