Developing a Bilingual Teaching Model in Business Administration from the OBE Perspective

A Case Study of the “Marketing Management”

Authors

  • Hua Zhang

DOI:

https://doi.org/10.54097/vj3avp88

Keywords:

Outcome-Based Education (OBE) Theory, Bilingual Teaching Method, Marketing Management.

Abstract

This study takes the core course “Marketing Management” in the marketing major as an example to introduce the OBE bilingual teaching model in the discipline of business administration. This model introduces advanced OBE concepts to reform the bilingual teaching approach. It involves innovative teaching methods, enhanced content delivery, revamped assessment systems, and the integration of the first, second, and third dimensions of learning to synergize bilingual teaching modules with theoretical and practical instruction. While the focus of this project lies in the implementation of bilingual teaching in “Marketing Management,” the reformation of teaching philosophies is comprehensive and aimed at enhancing the quality of instruction and fostering innovative talent development in business administration courses.

Downloads

Download data is not yet available.

References

Kaliannan D M , Chandran S D .Empowering students through outcome-based education (OBE)[J].Research in Education, 2012, 87(1):50-63.DOI:10.7227/RIE.87.1.4.

Linh N T M , Sivapalan S , Nguyen H T T .Implementing an Outcome-Based Education Framework: Case Studies of FPT Education[J]. 2020.DOI:10.1145/3401861.3401863.

Downloads

Published

19 March 2024

Issue

Section

Articles

How to Cite

Zhang, H. (2024). Developing a Bilingual Teaching Model in Business Administration from the OBE Perspective: A Case Study of the “Marketing Management”. International Journal of Education and Humanities, 13(1), 355-357. https://doi.org/10.54097/vj3avp88