Study on the Construction of Paid Traffic Test Model for Tiktok Car Account

Lin Zhang; Ying Cao; Hongzhen Yu

doi:10.54097/w1da7a83

Authors

Lin Zhang
Ying Cao
Hongzhen Yu

DOI:

https://doi.org/10.54097/w1da7a83

Keywords:

Tiktok, Test Items, Business Model Canvas, Advertising Placement

Abstract

Since its launch in 2016, Tiktok has developed into the world's largest short video platform, with a broad user base and far-reaching market influence. Tiktok's traffic circle breaking logic mainly depends on its powerful recommendation algorithm, which can help us test works, quickly review and leverage natural traffic. We need to understand and master Diaoyin's delivery logic and strategy, including the selection of delivery time and delivery strategy for target users. This paper aims to explore the test project planning under the new media environment, using the business model canvas and SPSS data analysis software, taking Tiktok as an example, to analyze its background, test methods, test conclusions and analysis.

Downloads

Download data is not yet available.

References

Liu, Huifeng. Study on the Business Model of Short Video Platforms-Taking TikTok as an Example [J]. Business Culture, 2020(26): 24-25.

Zhang, Yuwei. Analysis of the Business Model of DY Short Video Platform Based on Business Model Canvas [J]. Guangxi Quality Supervision Herald, 2020(07): 97-98.

She, Qianqian. Investigation Report on the Commercial Value and Profit Model of TikTok Short Videos [D]. Nanjing University, 2019.

Li, Kehui. Thoughts on the Marketing Model of TikTok Short Videos [J]. Modern Agricultural Research, 2019(09): 125-126+128. DOI:10.19704/j.cnki.xdnyyj.2019.09.050.

Chen, Qiang, Gao, Xingxing, Chen, Shuang, et al. Research on the Influencing Factors of Public Participation in Government Short Videos-Taking the TikTok Account of the Communist Youth League Central Committee as an Example [J]. E-Government, 2019(10): 13-22. DOI:10.16582/j.cnki.dzzw. 2019.10.002.

Ou, Licheng, Zhang, Fan, Chen, Peiying. Analysis of the Operation Strategies of Short Video Platforms for Scientific Journals from the Perspective of Communication Studies-Taking TikTok, Bilibili, and WeChat Video Channels as Examples [J]. Chinese Journal of Scientific and Technical Periodicals, 2022, 33(01): 58-66.

She, Qianqian. Investigation Report on the Commercial Value and Profit Model of TikTok Short Videos [D]. Nanjing University, 2019.

Deng, Niansheng. Multi-Party Collaborative Governance of China's Short Video Field from the Perspective of Power [D]. Nanchang University, 2021. DOI:10.27232/d.cnki.gnchu. 2021. 001177.