Analysis of the Psychological Impacts of Digital Media on Consumer’ s Purchasing Behavior in Cross-cultural Communication

Yuran Sha

doi:10.54097/ba48fc47

Authors

Yuran Sha

DOI:

https://doi.org/10.54097/ba48fc47

Keywords:

Digital Media, Cross-cultural Communication, Consumer Purchase Behavior

Abstract

In this era of globalization, cultural exchange and collision have become unprecedentedly frequent. The digital media breaks down geographical and cultural boundaries, providing consumers with a wider range of choices and richer information, thereby enhancing their autonomy in purchasing decisions. Digital media can promote the diversified development of cross-cultural communication methods in cross-cultural communication, help cross-cultural communicators cope with language barriers, and meet the personalized needs of the public. Under the influence of digital media, consumers' purchasing decision-making autonomy, willingness, and expression desire are all becoming stronger.

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References

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