Overseas-oriented Promotion and Publicity of Traditional Chinese Sports - Challenges and Countermeasures
Keywords:Overseas-oriented Promotion and Publicity, Traditional Chinese Sports Culture, National Uniqueness, Cultural Recognition and Confidence.
This paper puts narration of the introduction and evolution of the loanword “体育” in China as the beginning, accordingly presenting a new perspective to define the development of Chinese sports and confirm its uniqueness. Meanwhile, it analyzes the challenges from the aspects of domestic cognition, the limitation of traditional Chinese sports and media for publicity, followed by relevant countermeasures to make sure that traditional Chinese sports are promoted and publicized on the basis of Chinese viewpoint, with the insight of a shared future.
Cui Lequan, Lin Chun. On the Inheritance and Development of Chinese Traditional Sports Culture Based on "Cultural Confidence" [J]. Journal of Beijing Sport University, 2018, 41(8): 1-8+16.
Yang Jing, ZHANG Zhen. Reflection and Countermeasures on the External Communication of Chinese Traditional Sports Culture [J]. Sports Culture Guide,2021(6):48-54.
Liang Shuang, Mao Hong. Research on the External Communication of Chinese Wushu under the Background of Omnimedia Era [J]. Fighting: Science of Wushu, 2022, 7(12): 24-26.
Zhang Peifeng. Inheritance and Development of Guangxi Ethnic Minority Traditional Sports [J]. Sports Culture Guide, 2014 (7): 44-47.
Yang Juan. Metaphor Interpretation and English Translation of the Names of Zhuang Traditional Sports Events. Overseas English, 2019(17):234-235.
Cui Lequan. Sports Spirit and Cultural Characteristics in Ancient China [J]. People's Forum, 2021(22):110-112.
Hao Qin. Discourse Construction and Historical View Evolution of Chinese Sports History in 100 Years [J]. Journal of Chengdu University of Physical Education, 20,46(1):8-14.
Sun Wenbo, Ye Shijun. On the alienation and Return of Chinese Traditional Sports Culture [J]. Sports Culture Guide,2020(5):43-48.
Cai Haihong, Wang Yongsheng, Han Wei. The value of the extension of traditional national Sports culture [J]. Journal of Shanxi Datong University: Natural Science Edition, 2018, 34(4): 89-91.
Yuan Wenjing. The Convergence of Chinese Traditional Sports Thought and Western Traditional Sports Thought from the perspective of Body Philosophy [J]. Journal of Capital University of Physical Education,202,34(5):525-530+567.
Zhang Qiang, Sun Qingbin. New Development Concept: The Outlet of Chinese Traditional Sports Culture [J]. Journal of Shenyang Institute of Physical Education,2018,37(4):133-138.
Wang Yanhong, Shi Aiqiao. The historical Change of Chinese traditional Sports health Culture [J]. Sports Culture Guide, 2018, 0(1):122-126+153.
Lu An, Chen Wei. Current Situation and Research Trend of English Translation of Chinese Martial Arts in External Publicity [J]. Journal of Huaibei Normal University: Philosophy and Social Sciences Edition, 2013,34(3):114-117.
Lu Xing, Guo Qing, Yin Yuanjie et al. Value Expectation and Emotion Bridging: An Empirical Study on Overseas Acceptance of Chinese Traditional Sports Culture [J]. Journal of Shanghai University of Physical Education,202,46(9):9-19.
Zhong Bingshu, Zhang Jianhui, Liu LAN. Problems and Countermeasures of China's sports Diplomacy in the new Era [J]. Journal of Beijing Sport University,2018,41(4):1-8.
Deng Cailan, Guo Juanyong. Analysis of Chinese Traditional Sports Culture Category and TV Program Form from the perspective of Cultural Communication [J]. Qinghai Ethnic Research,2008,0(4):151-153.
Liu Hui. Research on Chinese Sports Culture Communication [J]. Sports Culture Guide, 2009(11):118-120.
Zhang Hu, WANG Changfang. Analysis on Chinese Traditional health Sports and TCM Theory [J]. Jingwu, 2012, 0(9): 75-75.
Wu Runping. Discussion on Chinese Traditional Sports Culture [J]. Frontiers,2013,0(4):115-116.
How to Cite
This work is licensed under a Creative Commons Attribution 4.0 International License.